| Translated title of the contribution | Misleading advertisement and advertising management in Hong Kong |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 16-18 |
| Number of pages | 3 |
| Journal | 國際廣告 |
| Volume | 2007 |
| Issue number | 7 |
| Publication status | Published - Jul 2007 |
Scopus Subject Areas
- Marketing
- Communication
- Business and International Management
User-Defined Keywords
- misleading advertising
- deceptive advertising
- advertising law
