中成藥品在上海與香港的營運策略﹕以虎標永安堂和李眾勝堂為研究個案

Yuen Han 羅婉嫻

中成藥品在上海與香港的營運策略﹕以虎標永安堂和李眾勝堂為研究個案

Translated title of the contribution: Marketing Strategies of Chinese Patent Medicines in Shanghai and Hong Kong: Case Studies on Eng Aun Tong Tiger Balm and Li Chung Shing Tong

羅婉嫻^*

^*Corresponding author for this work

Academy of Chinese, History, Religion and Philosophy

Research output: Contribution to conference › Conference paper › peer-review

Translated title of the contribution	Marketing Strategies of Chinese Patent Medicines in Shanghai and Hong Kong: Case Studies on Eng Aun Tong Tiger Balm and Li Chung Shing Tong
Original language	Chinese (Traditional)
Publication status	Published - 1 Dec 2024
Event	“出版與近代中國的知識地理學：香港和上海雙城記”國際學術研討會 - Fudan University , Shanghai, China Duration: 30 Nov 2024 → 1 Dec 2024 https://arcfd.fudan.edu.cn/b7/5c/c36506a702300/page.htm (Conference program)

Conference

Conference	“出版與近代中國的知識地理學：香港和上海雙城記”國際學術研討會
Country/Territory	China
City	Shanghai
Period	30/11/24 → 1/12/24
Internet address	https://arcfd.fudan.edu.cn/b7/5c/c36506a702300/page.htm (Conference program)

Cite this

@conference{d4645e6a133349e5a066ecda1c578a40,

title = "中成藥品在上海與香港的營運策略﹕以虎標永安堂和李眾勝堂為研究個案",

author = "羅婉嫻",

year = "2024",

month = dec,

day = "1",

language = "Chinese (Traditional)",

note = "“出版與近代中國的知識地理學：香港和上海雙城記”國際學術研討會 ; Conference date: 30-11-2024 Through 01-12-2024",

url = "https://arcfd.fudan.edu.cn/b7/5c/c36506a702300/page.htm",

}