Business & Economics
Consumer-brand Relationships
100%
Gamification
96%
Celebrity
88%
Empathy
79%
Willingness
74%
Social Media
61%
China
44%
Behavioral Intention
29%
Stage Theory
22%
Performance
21%
Social Identity
21%
Consumer Motivation
19%
Brand Preference
19%
Field Experiment
19%
Relationship Development
19%
Brand Relationship
18%
Laboratory Experiments
18%
Online Advertising
18%
Interactivity
18%
Congruence
18%
Advertising Strategy
17%
Friendship
17%
Attractiveness
16%
Chinese Market
16%
Theoretical Framework
14%
Product Category
14%
Purchase Intention
13%
Data Base
13%
Trajectory
13%
Enhancement
11%
Experiment
8%
Sports
6%
Moderating Effect
6%
Social Identification
5%
Celebrity Endorsement
5%
Wrongdoing
5%
Social Sciences
empathy
68%
China
44%
interactive media
25%
experiment
25%
performance
22%
purchase
22%
laboratory experiment
21%
social attraction
18%
market
13%
cause
10%