"Want" versus "Need": How Linguistic Framing Influences Motivations and Behavior in Crowdfunding Projects

Keyphrases

1. Social Exclusion 100%
2. Motivation 50%
3. Linguistic Framing 50%
4. Crowdfunding Campaign 50%
5. Brand Extension 50%
6. Crowdfunding Project 50%
7. Restoration Mechanism 50%
8. Crowdfunding 50%
9. Role Transition 50%
10. Visual Density 50%
11. Social Consumers 50%
12. Consumer Switching Behavior 50%
13. Consumer Preferences 50%
14. Life Roles 50%
15. Consumer Response 50%
16. Switching Behavior 33%
17. Emptiness 33%
18. Socially Excluded 33%
19. Donor-derived 25%
20. Investor Behavior 25%
21. Fundraisers 25%
22. Reward-based 25%
23. Dialectical Thinking 21%
24. Aesthetic Preference 16%
25. Sense of Being 16%
26. Product Aesthetics 16%
27. Visual Patterns 16%
28. Sense of Control 16%
29. Social Belongingness 16%
30. Product Switching 16%
31. Temporal Density 16%
32. Politicians 16%
33. Brand Switching 16%
34. Consumer Products 16%
35. Social Connection 16%
36. Consumer Brands 16%
37. Parent Brand 14%
38. Favorable Attitude 14%
39. Self-concept 14%
40. Financing Channels 12%
41. Online Platform 12%
42. GoFundMe 12%
43. Two-word 12%
44. Non-monetary 12%
45. Frequently Used Words 12%
46. Industry Report 12%
47. Website Use 12%
48. Real-time Market 12%
49. Random Search 12%
50. Linguistic Elements 12%
51. Data Market 12%
52. Accelerated Growth 12%
53. Kickstarter 12%
54. Linguistic Perspectives 12%
55. Subtle Differences 12%
56. Online Crowdfunding 12%
57. Consumer Life 7%
58. Sub-brands 7%
59. Perceived Fit 7%
60. Brand Extension Evaluation 7%
61. Brand Architecture 7%
62. Life Stages 7%
63. Attitude toward Brand 7%
64. Self-sensing 7%
65. Identity Roles 7%
66. Inconsistency 7%
67. Managerial Insights 7%