Keyphrases
Assortment Decisions
8%
Backers
91%
Cannibalization Effect
12%
Cognitive Cost
7%
Cognitive Evaluation
50%
Cognitive Model
8%
Consumer Affect
8%
Consumer Comments
8%
Coping Approach
8%
Crowdfunding
64%
Crowdfunding Campaign
37%
Crowdfunding Performance
62%
Crowdfunding Platforms
12%
Crowdfunding Project
50%
Decision Model
8%
Decision-making Behavior
7%
Decision-making Experience
7%
Decision-making Process
7%
Evaluation Framework
12%
Feedback Effect
50%
Feedback Mechanism
50%
Fund Raising
7%
Fundraisers
26%
Fundraising Performance
19%
Hong Kong
7%
Human Decision Making
7%
Innovative Funding
7%
Inverted U-shaped Relationship
16%
Joint Impact
50%
Lottery
50%
Market Size
7%
Moderating Effect
50%
Multi-method
7%
Multidimensional Evaluation
12%
Number of Options
50%
Online Crowdfunding
14%
Participation Performance
19%
Product Review Helpfulness
50%
Product Reviews
50%
Review Authors
8%
Review Helpfulness
8%
Review Length
41%
Reward System
35%
Reward-based Crowdfunding
100%
Service Provider
7%
Strategic Tools
7%
Theoretical Understanding
7%