Understanding the Joint Impact of Reward Option Quantity and Uncertainty on the Reward-based Crowdfunding Performance

Keyphrases

1. Reward-based Crowdfunding 100%
2. Backers 91%
3. Crowdfunding 64%
4. Crowdfunding Performance 62%
5. Lottery 50%
6. Joint Impact 50%
7. Product Review Helpfulness 50%
8. Crowdfunding Project 50%
9. Number of Options 50%
10. Moderating Effect 50%
11. Feedback Effect 50%
12. Cognitive Evaluation 50%
13. Product Reviews 50%
14. Feedback Mechanism 50%
15. Review Length 41%
16. Crowdfunding Campaign 37%
17. Reward System 35%
18. Fundraisers 26%
19. Participation Performance 19%
20. Fundraising Performance 19%
21. Inverted U-shaped Relationship 16%
22. Online Crowdfunding 14%
23. Evaluation Framework 12%
24. Multidimensional Evaluation 12%
25. Cannibalization Effect 12%
26. Crowdfunding Platforms 12%
27. Decision Model 8%
28. Consumer Comments 8%
29. Coping Approach 8%
30. Consumer Affect 8%
31. Assortment Decisions 8%
32. Review Helpfulness 8%
33. Review Authors 8%
34. Cognitive Model 8%
35. Decision-making Behavior 7%
36. Decision-making Experience 7%
37. Service Provider 7%
38. Cognitive Cost 7%
39. Innovative Funding 7%
40. Decision-making Process 7%
41. Market Size 7%
42. Strategic Tools 7%
43. Human Decision Making 7%
44. Theoretical Understanding 7%
45. Fund Raising 7%
46. Multi-method 7%
47. Hong Kong 7%