Transforming national culture into intellectual property: Guofeng games in China’s online game industry

The study analyzes current policies on the production, circulation, and consumption of guofeng games. The study also investigates how game designers develop guofeng games and the strategies used by managers in game companies to promote these games and gain government endorsements, as well as gamers’ identification with the national culture represented in guofeng games and their influence on revisions to these games.