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Marketer-generated Content Sharing among Social Media Users: Perspective of Personal Control Threat and Personal Need for Structure
Li, Yuhao
(PI)
李蒙翔, Mengxiang
(CoI)
Department of Management, Marketing and Information Systems
Project
:
Research project
Overview
Project Details
Status
Finished
Effective start/end date
1/01/19
→
30/12/21
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