Fashioning power through South-South interaction: Re-thinking creativity, authenticity, cultural mediation and consumer agency along China-Africa fashion value chains

The project investigates how, in the context of the Belf and Road Initiative, China's global power is manifested, negotiated and resisted in people's daily life in a South-south setting using fashion as an exemplary case. By examining China-Africa networks of fashion production, trade and consumption, this project will theorise how fashion is created, circulated, valuated, and consumed in and through Global South value chains, dissecting complex dynamics and expressions of power.