Collaborative Health Promotion Campaign: Family Doctor Promotional Videos

Project: Research project

Project Details

Description

The goal of this project is to promulgate the importance of family doctor and foster young adults to adopt family doctor concept as their lifelong health partner. This project involves two parts: (1) Conduct mixed methods research to understand the factors that influence young adults’ decision to adopt the family doctor concept, and to examine the persuasive effect of narrative-based promotional video; (2) Produce two evidence-based and theory-driven videos for a family doctor promotional campaign.
StatusFinished
Effective start/end date31/03/1831/03/18

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being

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