Collaborative Health Promotion Campaign: Family Doctor Promotional Videos

The goal of this project is to promulgate the importance of family doctor and foster young adults to adopt family doctor concept as their lifelong health partner. This project involves two parts: (1) Conduct mixed methods research to understand the factors that influence young adults’ decision to adopt the family doctor concept, and to examine the persuasive effect of narrative-based promotional video; (2) Produce two evidence-based and theory-driven videos for a family doctor promotional campaign.