Research Honor

CHAN, Wa Kimmy (Recipient)

Department of Management, Marketing and Information Systems

Prize: Award

Description

Featured in the top list of Journal of Advertising Research website on “Celebrity Endorsement” (2016): “Assessing Celebrity Endorsement Effects in China: A Consumer-Celebrity Relational Approach."

Awarded date	2016
Degree of recognition	International
Granting Organisations	Journal of Advertising Research

Research Honor

Description

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