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Chinese Name
陳瀚盈
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Dive into the research topics where Terri H Y CHAN is active. Topic labels come from the works of this scholar.
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Projects
- 1 Active
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When Celebrities Fail: A Failure Congruence and Self-Interest Analysis
1/09/15 → …
Project: Research project
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How consumers in China perceive brands in online and offline encounters a framework for brand perception
CHAN, T. H. Y., CHEN, R. P. & Tse, C. H., 1 Mar 2018, In: Journal of Advertising Research. 58, 1, p. 90-110 21 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Productivity and impact in advertising research since the millennium: A profiling and investigation of drivers of impact
CHAN, T. H. Y., Tse, C. H. & HUNG, K. H., 2017, In: International Journal of Advertising. 36, 1, p. 11-37 27 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community
Chan, H. Y. T., Tse, C. H. & Leung, F. F., May 2015, (Submitted).Research output: Contribution to conference › Paper
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Role of conventional ads in a digital age: Effects of internet and conventional advertising on brand awareness and brand desire in China
CHAN, T. H. Y., Leung, F. F., Tan, P. & Tse, D. K., 2015, In: International Journal of Electronic Commerce Studies. 6, 1, p. 87-98 12 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (Scopus) -
Can consumers’ personal values alter negative country-of-origin effects? An experimental and multi-country investigation of made-in-China products
Tse, C. H., Chan, H. Y. T. & Shih, E., Nov 2014, 2014 Korean Scholars of Marketing Science International Conference. (Korean Scholars of Marketing Science International Conference).Research output: Chapter in book/report/conference proceeding › Conference contribution