Projects per year
Personal profile
Chinese Name
李雪妮
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Dive into the research topics where Shirley Xueni LI is active. Topic labels come from the works of this scholar.
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Projects
- 1 Active
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Wiping the Fears from their Eyes: The Impact of Salespeople’s Communication Language on Customers’ Death-Related Consumption
1/10/21 → 31/03/24
Project: Research project
Research Output
- 2 Article
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Room for opportunity: Resource scarcity increases attractiveness of range marketing offers
Fan, L., LI, S. X. & Jiang, Y., 1 Jun 2019, In: Journal of Consumer Research. 46, 1, p. 82-98 17 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
Service with emoticons: How customers interpret employee use of emoticons in online service encounters
LI, S. X., CHAN, W. K. & Kim, S., 1 Feb 2019, In: Journal of Consumer Research. 45, 5, p. 973-987 15 p.Research output: Contribution to journal › Article › peer-review
48 Citations (Scopus)