Regina Y R CHEN

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Emailyrchen@hkbu.edu.hk

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Chinese Name

陳怡如

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Dive into the research topics where Regina Y R CHEN is active. Topic labels come from the works of this scholar.

1 Similar Scholars

2 Finished

Doing Good while Playing: The Effect of Corporate Social Responsibility (CSR) Gamification on Chinese Employee Response
CHEN, R. Y. R.
1/01/19 → 30/06/21
Project: Research project
Comparative Strategic Communication Research
CHEN, R. Y. R.
1/01/17 → 31/12/18
Project: Research project

23 Article
6 Chapter
5 Paper
1 Conference contribution

Digital dialogue in online brand communities: Examining the social network outcomes of brands’ dialogue with Facebook users
CHEN, R. Y. R. & ZHAO, X., Mar 2021, In: Telematics and Informatics. 57, 101507.
Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships
Cheng, Y., CHEN, R. Y. R. & HUNG-BAESECKE, F. C. J., 1 Aug 2021, In: Social Science Computer Review. 39, 4, p. 744-761 18 p.
Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Constructing positive public relations in China: Integrating public relations dimensions, dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang
Chen, X., HUNG-BAESECKE, F. C. J. & CHEN, R. Y. R., Mar 2020, In: Public Relations Review. 46, 1, 101770.
Research output: Contribution to journal › Article › peer-review

Open Access
3 Citations (Scopus)
Explicating trust and its relation to dialogue at a time of divided societies
HUNG-BAESECKE, F. C. J. & CHEN, R. Y. R., Mar 2020, In: Public Relations Review. 46, 1, 101890.
Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus)
Moving forward the dialogic theory of public relations: Concepts, methods and applications of organization-public dialogue
CHEN, R. Y. R., HUNG-BAESECKE, F. C. J. & Chen, X., Mar 2020, In: Public Relations Review. 46, 1, 101878.
Research output: Contribution to journal › Article › peer-review

Open Access
5 Citations (Scopus)

Regina Y R CHEN, Dr

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Chinese Name

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Dive into details

Doing Good while Playing: The Effect of Corporate Social Responsibility (CSR) Gamification on Chinese Employee Response

Comparative Strategic Communication Research

Digital dialogue in online brand communities: Examining the social network outcomes of brands’ dialogue with Facebook users

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Constructing positive public relations in China: Integrating public relations dimensions, dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang

Explicating trust and its relation to dialogue at a time of divided societies

Moving forward the dialogic theory of public relations: Concepts, methods and applications of organization-public dialogue

Regina Y R CHEN, Dr

Personal profile

Chinese Name

Fingerprint

Network

Projects

Doing Good while Playing: The Effect of Corporate Social Responsibility (CSR) Gamification on Chinese Employee Response

Comparative Strategic Communication Research

Research Output

Digital dialogue in online brand communities: Examining the social network outcomes of brands’ dialogue with Facebook users

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Constructing positive public relations in China: Integrating public relations dimensions, dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang

Explicating trust and its relation to dialogue at a time of divided societies

Moving forward the dialogic theory of public relations: Concepts, methods and applications of organization-public dialogue