Noel Y M SIU

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Dive into the research topics where Noel Y M SIU is active. Topic labels come from the works of this scholar.

Building the Capacity of Research-Informed Teaching and Learning in the Virtual T&L Context
Chan, K., SIU, N. Y. M. & LAI, G. W. F., Jan 2022, Hong Kong Baptist University.
Research output: Other contribution

Open Access
Reference effects and customer engagement in a museum visit
Siu, N. Y. M., Zhang, T. J. & Kwan, H. Y., 21 Jan 2022, In: International Journal of Contemporary Hospitality Management. 34, 2, p. 482-508 27 p.
Research output: Contribution to journal › Article › peer-review
Online customer engagement and brand love
Siu, N. Y. M., Zhang, J. & Yeung, R. S. P., 29 Nov 2021.
Research output: Contribution to conference › Paper › peer-review
Does Brand Equity Always Work? A Study of the Moderating Effect of Justice Perceptions and Consumer Attribution Towards Chinese Consumers
Lee, J. L. M., SIU, N. Y. M. & ZHANG, J., 1 Jan 2020, In: Journal of International Consumer Marketing. 32, 1, p. 69-81 13 p.
Research output: Contribution to journal › Article › peer-review
Does personality congruence explain luxury brand attachment? The results of an international research study
Donvito, R., Aiello, G., Grazzini, L., Godey, B., Pederzoli, D., Wiedmann, K. P., Halliburton, C., Chan, P., Tsuchiya, J., Skorobogatykh, I. I., Oh, H., Singh, R., Ewing, M., Lee, Y., Fei, L., Chen, C. R. & SIU, N. Y. M., Nov 2020, In: Journal of Business Research. 120, p. 462-472 11 p.
Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus)