Projects per year
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Chinese Name
蕭霍綺文
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Dive into the research topics where Noel Y M SIU is active. Topic labels come from the works of this scholar.
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Projects
- 1 Finished
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Shaping Arts Development and Education in Facilitating the Role of Hong Kong as a Cultural Hub of the Region
1/09/15 → 31/08/16
Project: Research project
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Does Brand Equity Always Work? A Study of the Moderating Effect of Justice Perceptions and Consumer Attribution Towards Chinese Consumers
Lee, J. L. M., SIU, N. Y. M. & ZHANG, J., 1 Jan 2020, In: Journal of International Consumer Marketing. 32, 1, p. 69-81 13 p.Research output: Contribution to journal › Article › peer-review
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Does personality congruence explain luxury brand attachment? The results of an international research study
Donvito, R., Aiello, G., Grazzini, L., Godey, B., Pederzoli, D., Wiedmann, K. P., Halliburton, C., Chan, P., Tsuchiya, J., Skorobogatykh, I. I., Oh, H., Singh, R., Ewing, M., Lee, Y., Fei, L., Chen, C. R. & SIU, N. Y. M., Nov 2020, In: Journal of Business Research. 120, p. 462-472 11 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Face, fate and brand equity: service recovery justice and satisfaction
Lee, J. L. M., SIU, N. Y. M. & ZHANG, J., 17 Sep 2020, In: Journal of Consumer Marketing. 37, 7, p. 843-854 12 p.Research output: Contribution to journal › Article › peer-review
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The Mediating Role of Postrecovery Satisfaction in the Relationship between Justice Perceptions and Customer Attitudes
Lee, J. L. M., SIU, N. Y. M. & ZHANG, J., 4 Jan 2018, In: Services Marketing Quarterly. 39, 1, p. 22-34 13 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Arts Consumption, Customer Satisfaction and Personal Well-Being: A Study of Performing Arts in Hong Kong
SIU, N. Y. M., KWAN, H. Y., ZHANG, J. & HO, C. K. Y., 14 Mar 2016, In: Journal of International Consumer Marketing. 28, 2, p. 77-91 15 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus)