Lei SU – Projects / Grants — Hong Kong Baptist University

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"Want" versus "Need": How Linguistic Framing Influences Motivations and Behavior in Crowdfunding Projects
SU, L.
1/01/17 → 30/06/20
Project: Research project
To Regain Sense of Control: Social Exclusion and Consumer Switching Behavior
SU, L.
1/01/16 → 31/12/17
Project: Research project
Communication strategies for when a product s negative attributes are only partially reduced
SU, L.
1/01/15 → 30/06/17
Project: Research project
Incidental Emotion as Antecedent of Attribution in Service Failure Context
SU, L.
1/11/13 → 30/04/17
Project: Research project