Projects per year
Dr. Alex S.L. Tsang is an associate professor at Department of Marketing, Hong Kong Baptist University. His current research interests include consumer well-being, socially responsible consumption, and socially responsible marketing. He has published works in Journal of Advertising Research, Journal of Business Ethics, Journal of Business Research, and Journal of Consumer Psychology, among others.
Socially Responsible Marketing, Socially Responsible Consumption, and Consumer Well-being
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluationZhang, N., Yu, L., Tsang, A. S. L. & Zhou, N., 11 May 2021, In: European Journal of Marketing. 55, 5, p. 1516-1538 23 p.
Research output: Contribution to journal › Article › peer-review
Tang, Y. & TSANG, A. S. L., Jul 2020, In: Journal of Business Research. 115, p. 101-109 9 p.
Research output: Contribution to journal › Article › peer-review1 Citation (Scopus)
PRENDERGAST, G. P. & TSANG, A. S. L., 14 Jan 2019, In: Journal of Consumer Marketing. 36, 1, p. 146-154 9 p.
Research output: Contribution to journal › Article › peer-review10 Citations (Scopus)
Tang, Y. E. & Tsang, A. S. L., Mar 2019.
Research output: Contribution to conference › Paper › peer-review
Kwan, C. M. C., Cheng, S. Y. Y. & Tsang, A. S. L., 3 Dec 2018, Connect. Engage. Transform. ANZMAC 2018 Conference Proceedings. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Australian and New Zealand Marketing Academy, p. 148-151 4 p.
Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review