Alex S L TSANG

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曾仕龍

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Dive into the research topics where Alex S L TSANG is active. Topic labels come from the works of this scholar.

Inspire me to purchase: Consumers’ personal control and preference for underdog brand positioning
Tang, Y. E. & TSANG, A. S. L., Jul 2020, In: Journal of Business Research. 115, p. 101-109 9 p.
Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Explaining socially responsible consumption
PRENDERGAST, G. P. & TSANG, A. S. L., 14 Jan 2019, In: Journal of Consumer Marketing. 36, 1, p. 146-154 9 p.
Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus)
The misforecasted spoiler effect: Underlying mechanism and boundary conditions
Yan, D. & TSANG, A. S. L., 1 Jan 2016, In: Journal of Consumer Psychology. 26, 1, p. 81-90 10 p.
Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus)
Does delaying service-failure resolution ever make sense?
Zhou, Y., TSANG, A. S. L., Huang, M. & Zhou, N., Feb 2014, In: Journal of Business Research. 67, 2, p. 159-166 8 p.
Research output: Contribution to journal › Article › peer-review
18 Citations (Scopus)
Group service recovery strategies effectiveness: The moderating effects of group size and relational distance
Zhou, Y., TSANG, A. S. L., Huang, M. & Zhou, N., Nov 2014, In: Journal of Business Research. 67, 11, p. 2480-2485 6 p.
Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus)