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Wanyi ZHENG public CV
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Wanyi ZHENG, Dr
Assistant Professor
,
Department of Management, Marketing and Information Systems
https://orcid.org/0009-0001-0856-7998
Email
zwymkt
hkbu.edu
hk
2020
2024
Research activity per year
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(8)
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Dive into the research topics where Wanyi ZHENG is active. Topic labels come from the works of this scholar. Together they form a unique fingerprint.
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Keyphrases
Amazon
11%
Beauty Premium
16%
Consumer Inference
33%
Consumer Products
11%
Consumer Purchase
11%
Consumer Trust
11%
Consumer Welfare
11%
Consumption Utility
11%
Digital Platforms
44%
E-commerce Platform
33%
E-marketing
19%
Facebook Ads
11%
Intentionality Bias
11%
Mandatory Disclosure
22%
Moral Licensing
11%
Non-rectangular
22%
Numerical Information
41%
Online Grocery Retailing
100%
Online Ratings
33%
Online Retailing
41%
Perceived Competence
16%
Presentation Format
33%
Product Preference
33%
Product Rating
44%
Product Sales
19%
Profile picture
16%
Propensity Score Matching
11%
Public Policy
11%
Purchase Decision
19%
Rating Format
22%
Regression Analysis
11%
Restraining Effect
11%
Review Helpfulness
11%
Rounding Effect
22%
Seller
66%
Slow Motion
33%
Slow-motion Video
33%
Social Proof
11%
Social Signals
11%
Two-Pack
41%
Ugliness
33%
Video Advertisement
11%
Visual Aesthetics
33%
Visual Aids
100%
Visual Icons
50%
Visual Influence
100%
Visual Marketing
50%
Visual Rating
11%
Voluntary Disclosure
33%
Welfare Policy
11%