Personal profile
Chinese Name
Biography
Wanyi Zheng is Assistant Professor of Marketing at Department of Management, Marketing and Information Systems. She received his Ph.D. in marketing from the University of Hong Kong. Her current research interests focus on visual marketing and aesthetics on digital platforms.
Research Interests
Visual Marketing and Aesthetics on Digital Platforms
Education/Academic qualification
PhD, The University of Hong Kong
1 Sept 2018 → 28 Feb 2023
Award Date: 28 Feb 2023
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Collaborations and top research areas from the last five years
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Visual Influences on Quantity Perception in Online Grocery Retailing
Zheng, W., Jia, H. & Wan, E. W., 2 Jul 2024.Research output: Contribution to conference › Conference paper › peer-review
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Visual Influences on Quantity Perception on Online Grocery Retailing
Zheng, W., Jia, H. & Wan, E. W., 10 May 2024.Research output: Contribution to conference › Conference paper › peer-review
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Visual Influences on Quantity Perception on Online Grocery Retailing
Zheng, W., Jia, M. H. & Wan, E. W., 27 Jun 2024.Research output: Contribution to conference › Conference paper › peer-review
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Visual Influences on Quantity Perception on Online Grocery Retailing
Zheng, W., Jia, H. & Wan, E. W., 9 Jul 2024.Research output: Contribution to conference › Conference paper › peer-review
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Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference
Jia, H., Wan, E. W. & Zheng, W., Jun 2023, In: Journal of Consumer Research. 50, 1, p. 142–166 25 p.Research output: Contribution to journal › Journal article › peer-review
Open Access21 Citations (Scopus)