Personal profile

Chinese Name



Dr. Bu Zhong (Ph.D., University of Maryland – College Park) is a Professor and the inaugural Head of the Department of Interactive Media, School of Communication at the Hong Kong Baptist University. Before he came to Hong Kong, he worked as a professor at the Donald P. Bellisario College of Communications, Pennsylvania State University. He holds an affiliate professorship at Penn State College of Information Sciences and Technology, a faculty affiliate of the Penn State Center for Socially Responsible Artificial Intelligence and Center for Social Data Analytics (SoDA). Currently, he is the Senior Editor of Computers in Human Behavior. His research applies decision-making theories to the analysis of information processing and its effects on behavior, cognition, mental health, and social well-being. He explores human-technology interactions as a complex adaptive system, in which the complexity of social systems and health disparities driven by digital transformation has been extensively scrutinized. His recent work focuses on studying long Covid and opioid use disorder as both a social and health crisis, which identifies key economic determinants and other underlying social factors that contribute to treatment outcomes, especially symptom mitigation.

Research Interests

  • Artificial humans 
  • Digitally mediated communication 
  • Health behavior change 
  • Healthcare outcomes 
  • Interactive media 
  • Information processing 
  • Media effect research 
  • Social media communication
  • Socially responsible AI
  • Symptom management of chronic diseases

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

PhD, University of Maryland, College Park

External positions

Professor, Pennsylvania State University


  • H Social Sciences (General)
  • Communication
  • RA0421 Public health. Hygiene. Preventive Medicine
  • Healthcare outcome
  • BF Psychology
  • Media psychology
  • ZA4450 Databases


Dive into the research topics where Bu ZHONG is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years

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