Research output per year
Research output per year
Accepting PhD Students
Research activity per year
Dr. Yunhui Huang is an assistant professor of marketing at the Business School of Hong Kong Baptist University. Dr. Huang received her Ph.D. in Marketing from Hong Kong University of Science and Technology in 2019. Before joining HKBU, Dr. Huang was an assistant professor of Marketing at Fisher College of Business, The Ohio State University. Dr. Huang has published in top-tier marketing journals such as Journal of Consumer Research, Journal of Consumer Psychology, and International Journal of Research in Marketing ect. Her research interests include evolutionary psychology, price promotions, fashion, and entertainment products (e.g., movies) etc.
Disease Threats
Affect and Emotions
Power
Social Crowding
Fashion
Price Promotions
Entertainment Products
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
PhD, PhD in Marketing, Hong Kong University of Science and Technology
1 Sept 2013 → 30 Dec 2018
Award Date: 21 Jun 2019
Ohio State University, USA
1 Oct 2019 → 31 May 2023
Research output: Contribution to journal › Journal article › peer-review
Research output: Contribution to journal › Journal article › peer-review
Research output: Contribution to conference › Conference paper › peer-review
Research output: Contribution to conference › Conference paper › peer-review
Research output: Contribution to conference › Conference paper › peer-review
HUANG, Y. (Reviewer)
Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)