Personal profile

Chinese Name



Dr. Yunhui Huang is an assistant professor of marketing at the Business School of Hong Kong Baptist University. Dr. Huang received her Ph.D. in Marketing from Hong Kong University of Science and Technology in 2019. Before joining HKBU, Dr. Huang was an assistant professor of Marketing at Fisher College of Business, The Ohio State University. Dr. Huang has published in top-tier marketing journals such as Journal of Consumer Research, Journal of Consumer Psychology, and International Journal of Research in Marketing ect. Her research interests include evolutionary psychology, price promotions, fashion, and entertainment products (e.g., movies) etc.  

Research Interests

Disease Threats

Affect and Emotions


Social Crowding


Price Promotions

Entertainment Products

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

PhD, PhD in Marketing, Hong Kong University of Science and Technology

1 Sept 201330 Dec 2018

Award Date: 21 Jun 2019


  • H Social Sciences (General)


Dive into the research topics where Yunhui HUANG is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years

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