Research output per year
Research output per year
Personal profile
Chinese Name
黃昀卉
Biography
Dr. Yunhui Huang is an assistant professor of marketing at the Business School of Hong Kong Baptist University. Dr. Huang received her Ph.D. in Marketing from Hong Kong University of Science and Technology in 2019. Before joining HKBU, Dr. Huang was an assistant professor of Marketing at Fisher College of Business, The Ohio State University. Dr. Huang has published in top-tier marketing journals such as Journal of Consumer Research, Journal of Consumer Psychology, and International Journal of Research in Marketing ect. Her research interests include evolutionary psychology, price promotions, fashion, and entertainment products (e.g., movies) etc.
Research Interests
Disease Threats
Affect and Emotions
Power
Social Crowding
Fashion
Price Promotions
Entertainment Products
Education/Academic qualification
PhD, PhD in Marketing, Hong Kong University of Science and Technology
1 Sept 2013 → 30 Dec 2018
Award Date: 21 Jun 2019
Keywords
- H Social Sciences (General)
Fingerprint
Dive into the research topics where Yunhui HUANG is active. Topic labels come from the works of this scholar.
- 1 Similar Scholars
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products
Jia, H., Huang, Y., Zhang, Q., Shi, Z. & Zhang, K., 6 Jul 2023, (E-pub ahead of print) In: Journal of Consumer Research. 20 p., ucad045.Research output: Contribution to journal › Journal article › peer-review
Open Access -
Minimally Indulgent: How Consumer Minimalism Signals High Self-Control
Flout, S., Deng, X. & Huang, Y., 3 Mar 2023.Research output: Contribution to conference › Conference paper › peer-review
-
Judging a Book by Its Cover: Fashion Consumption Signals Lower Self-Control
Huang, Y., Zhang, K. & Deng, X., 4 Mar 2021.Research output: Contribution to conference › Conference paper › peer-review
-
The Impact of Political Ideology on Attitudes toward Customer Reviews: When and Why Conservatives don’t Listen to and Act on Customer Reviews
Huang, Y., Kim, J. C. & Dubios, D., 8 Oct 2021, The 52nd Annual Conference of the Association for Consumer Research (ACR), proceedings. Bradford, T. W., Keinan, A. & Thomson, M. (eds.). 1st ed. Association for Consumer Research, p. 815-820 6 p. (Advances in Consumer Research; vol. 49).Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
-
Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns
Huang, Y. & Zhang, Y., 8 Oct 2021, The 52nd Annual Conference of the Association for Consumer Research (ACR), proceedings. Bradford, E. T. W., Keinan, A. & Thomson, M. (eds.). 1st ed. Association for Consumer Research, p. 233-234 2 p. (Advances in Consumer Research; vol. 49).Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review