Personal profile

Chinese Name


Research Interests

Media psychology, media effects, social impacts of new media technologies


Dr. Yu-Leung Ng is a research assistant professor at the Department of Interactive Media, School of Communication, Hong Kong Baptist University. He studies the psychological antecedents and consequences of interacting with and through new media technologies. He is especially interested in understanding human altruism, reciprocity, and cooperation with/through interactive media. Dr. Ng was a postdoctoral fellow at the Journalism and Media Studies Centre, University of Hong Kong, and obtained a Ph.D. in Communication from the School of Communication, Hong Kong Baptist University.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 16 - Peace, Justice and Strong Institutions

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or