Regina Y R CHEN, Prof

Research Output

Research output per year 2002 2014 2015 2016 2017 2018 2019 2020 2021 2024

• 32 Journal article
• 26 Conference paper
• 19 Chapter
• 6 Conference proceeding
• 5 More
  • 2 Book or report
  • 1 Entry for encyclopedia/dictionary
  • 1 Editorial
  • 1 Other contribution

Research output per year

Research output per year

Search results

• 2024

  Social media influencer effects on CSR communication: The role of influencer leadership in opinion and taste

  Cheng, Y., Hung-Baesecke, F. C. J. & Chen, R. Y. R., Apr 2024, In: International Journal of Business Communication. 61, 2, p. 336-359 24 p.

  Research output: Contribution to journal › Journal article › peer-review

  • Social Media 100%
  • Corporate Social Responsibility 93%
  • Communication 71%
  • Endorsements 40%
  • Skepticism 30%
  13 Citations (Scopus)
• 2023

  Beyond the bottom line: Establishing purpose-driven organisations through communication and creating shared value

  Hung-Baesecke, C-J. F., Chen, Y-R. R. & Taylor, M., 28 May 2023.

  Research output: Contribution to conference › Conference paper › peer-review

  • communication 100%
  • stakeholder 47%
  • shareholder 40%
  • employee 36%
  • resident 23%

• Public Relations Theory Development in China: In the Areas of Dialogic Communication, Crisis Communication, and CSR Communication

  Chen, Y-R. R., Hung-Baesecke, F. C-J. & Cheng, Y., 21 Feb 2023, Public Relations Theory III: In The Age of Publics. Botan, C. H. & Sommerfeldt, E. (eds.). 1st ed. New York: Routledge, p. 303-320 18 p. (Routledge Communication Series).

  Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

  • Dialogic Communication 100%
  • Public Relations Theory 95%
  • Crisis Communication 77%
  • Theory Development 66%
  • Corporate Social Responsibility 46%

• The Roles of Internal Communication in Driving Corporate Volunteering among Chinese Employees: An Integrated Approach of Social Influence and Volunteering Motivations

  Chen, Y-R. R., Ma, M. & Hung‐Baesecke, CJ. F., 25 Apr 2023, Internal Communications and Employee Engagement: A Case Study Approach. McCown, N., Men, L. R., Jiang, H. & Shen, H. (eds.). 1st ed. Routledge, p. 233-252 20 p.

  Research output: Chapter in book/report/conference proceeding › Chapter

  • corporate citizenship 100%
  • employee 46%
  • communication 34%
  • corporation 33%
  • participation 20%

• When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership

  Chen, Y. R. R., Hung-Baesecke, C. J. F. & Cheng, Y., Mar 2023, In: Public Relations Review. 49, 1, 102288.

  Research output: Contribution to journal › Journal article › peer-review

  • Public relations 100%
  • Consumer behavior 88%
  • corporate social responsibility 74%
  • social responsibility 66%
  • Social Responsibility 58%
  5 Citations (Scopus)
• 2022

  How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach

  Zhao, X. & Chen, Y. R. R., Jun 2022, In: Computers in Human Behavior. 131, 10 p., 107208.

  Research output: Contribution to journal › Journal article › peer-review

  • Community Engagement 100%
  • Mixed Methods 97%
  • Community Participation 84%
  • Social Media 82%
  • social media 52%
  14 Citations (Scopus)
• 2021

  Assessing Mechanisms Underlying the Sharing of Official and Unofficial Information during a Pandemic

  Tsang, S. J., Zhao, X. & Chen, Y-R. R., 17 Dec 2021, In: International Journal of Environmental Research and Public Health. 18, 24, 13298.

  Research output: Contribution to journal › Journal article › peer-review

  Open Access

  • pandemics 100%
  • Information Dissemination 88%
  • Pandemics 79%
  • Communication 68%
  • Disease Outbreaks 66%
  3 Citations (Scopus)

• Digital dialogue in online brand communities: Examining the social network outcomes of brands’ dialogue with Facebook users

  Chen, R. Y. R. & Zhao, X., Mar 2021, In: Telematics and Informatics. 57, 11 p., 101507.

  Research output: Contribution to journal › Journal article › peer-review

  • facebook 100%
  • social network 83%
  • dialogue 76%
  • stakeholder 74%
  • organization 55%
  14 Citations (Scopus)

• Mechanisms of digital dialogue in driving online brand community engagement

  Zhao, X. & Chen, R. Y. R., Nov 2021.

  Research output: Contribution to conference › Conference paper › peer-review

• Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

  Cheng, Y., CHEN, R. Y. R. & HUNG-BAESECKE, F. C. J., 1 Aug 2021, In: Social Science Computer Review. 39, 4, p. 744-761 18 p.

  Research output: Contribution to journal › Journal article › peer-review

  • corporate social responsibility 100%
  • social media 67%
  • Communication 42%
  • Industry 18%
  • attribution 16%
  28 Citations (Scopus)

• The Excellence theory – Origins, contribution and critique

  Hung-Baesecke, F. C. J., Chen, R. Y. R. & Lan, N., 8 Feb 2021, Public relations. Valentini, C. (ed.). Berlin: De Gruyter Mouton, p. 313-334 22 p.

  Research output: Chapter in book/report/conference proceeding › Chapter

  • management 100%
  • reputation 96%
  • stakeholder 72%
  • knowledge 67%
  • communication 55%
• 2020

  Constructing positive public relations in China: Integrating public relations dimensions, dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang

  Chen, X., Hung-Baesecke, F. C. J. & Chen, R. Y. R., Mar 2020, In: Public Relations Review. 46, 1, 101770.

  Research output: Contribution to journal › Journal article › peer-review

  • Public relations 100%
  • Public Relations 75%
  • China 37%
  • stigmatization 34%
  • Stigmatization 13%
  6 Citations (Scopus)

• Engaging international publics via mobile-enhanced CSR (mCSR): A cross-national study on stakeholder reactions to corporate disaster relief efforts

  Chen, Y-R. R., Cheng, Y., Hung-Baesecke, F. C-J. & Jin, Y., May 2020.

  Research output: Contribution to conference › Conference paper › peer-review

• Explicating trust and its relation to dialogue at a time of divided societies

  HUNG-BAESECKE, F. C. J. & CHEN, R. Y. R., Mar 2020, In: Public Relations Review. 46, 1, 101890.

  Research output: Contribution to journal › Journal article › peer-review

  • Public relations 100%
  • Public Relations 75%
  • dialogue 45%
  • society 42%
  • public communications 40%
  16 Citations (Scopus)

• Moving forward the dialogic theory of public relations: Concepts, methods and applications of organization-public dialogue

  CHEN, R. Y. R., HUNG-BAESECKE, F. C. J. & Chen, X., Mar 2020, In: Public Relations Review. 46, 1, 101878.

  Research output: Contribution to journal › Journal article › peer-review

  • Public relations 100%
  • Public Relations 75%
  • Public Organizations 63%
  • dialogue 45%
  • organization 37%
  30 Citations (Scopus)

• Social media influencers for CSR: Examining influence features, leadership, CSR skepticism and communication engagement, and relationship outcomes

  Cheng, Y., Chen, R. Y-R. & Hung-Baeseck, F. C., May 2020.

  Research output: Contribution to conference › Conference paper › peer-review

• Social-mediated organization-public dialogue and organization’s community structure: A network approach

  Zhao, X. & Chen, R. Y-R., May 2020.

  Research output: Contribution to conference › Conference paper › peer-review

• Strategic CSR communication through social media influencers (SMIs): Examining SMIs features, leadership, CSR skepticism and engagement, and customer response

  Cheng, Y., Hung-Baesecke, F. C. J. & Chen, R. Y. R., Mar 2020.

  Research output: Contribution to conference › Conference paper › peer-review

• The role of leadership in shared value creation from the public's perspective: A multi-continental study

  Chen, R. Y. R., HUNG-BAESECKE, F. C. J., Bowen, S. A., Zerfass, A., Stacks, D. W. & Boyd, B., Mar 2020, In: Public Relations Review. 46, 1, 11 p., 101749.

  Research output: Contribution to journal › Journal article › peer-review

  • Shared Values 100%
  • Public relations 98%
  • Value Creation 72%
  • leadership 53%
  • Industry 35%
  30 Citations (Scopus)
• 2019

  Corporate social responsibility

  Hung-Baesecke, F. C. J., Chen, R. Y. R., Ngai, C. SB. & Ma, M., Jan 2019, Public relations theory: application and understanding. Brunner, B. R. (ed.). 1st ed. John Wiley & Sons Ltd., p. 185-202 18 p.

  Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

• Engaging International Publics via Mobile-Enhanced CSR (mCSR): A Cross-National Study on Stakeholder Reactions to Corporate Disaster Relief Efforts

  CHEN, R. Y. R., Cheng, Y., Hung-Baesecke, F. C. J. & Jin, Y., 1 Nov 2019, In: American Behavioral Scientist. 63, 12, p. 1603-1623 21 p.

  Research output: Contribution to journal › Journal article › peer-review

  • Social Responsibility 100%
  • corporate social responsibility 99%
  • Disasters 96%
  • Disaster 80%
  • Relief 75%
  17 Citations (Scopus)

• Information experience of newcomers: Using social media for organizational socialization

  HUANG, V. & CHEN, R. Y. R., 24 May 2019.

  Research output: Contribution to conference › Conference paper › peer-review

• Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters

  Cheng, Y., Jin, Y., HUNG-BAESECKE, F. C. J. & Chen, R. Y. R., 1 Jan 2019, In: International Journal of Strategic Communication. 13, 1, p. 76-93 18 p.

  Research output: Contribution to journal › Journal article › peer-review

  • corporate social responsibility 100%
  • natural disaster 79%
  • Disasters 79%
  • Mobile computing 71%
  • social media 28%
  35 Citations (Scopus)

• Public reactions to creating shared value in the U.S., Germany and China

  Chen, Y-R. R., Boyd, B., Stacks, D., Zerfass, A., Hung‐Baesecke, C-J. F. & Bowen, S., 21 Mar 2019, Blog published by the Arthur W. Page Center at the Pennsylvania State University.

  Research output: Chapter in book/report/conference proceeding › Entry for encyclopedia/dictionary

  Open Access

• When CSR Meets mobile SNA users in mainland China: An examination of gratifications sought, CSR motives, and relational outcomes in natural disasters

  Cheng, Y., Chen, R. Y. R., Hung-Baesecke, F. C. J. & Jin, Y., Jan 2019, In: International Journal of Communication. 13, p. 319-341 23 p.

  Research output: Contribution to journal › Journal article › peer-review

  • corporate social responsibility 100%
  • natural disaster 79%
  • Disasters 79%
  • networking 72%
  • corporation 54%
  21 Citations (Scopus)

• 中國社會變遷、媒體環境與策略傳播研究

  Translated title of the contribution: Strategic Communication Research in the Transformative Chinese Societies陳怡如 & 黃煜, Jul 2019, In: 傳播與社會學刊. 49, p. v–x 6 p.

  Research output: Contribution to journal › Editorial

  Open Access

  • communication research 100%
  • society 60%
  • communication 47%
  • social media 20%
  • weaver 17%
• 2018

  Consumer engagement in social media in China

  Chen, Y. R. R., 27 Apr 2018, The Handbook of Communication Engagement. Johnston, K. A. & Taylor, M. (eds.). 1st ed. Wiley-Blackwell, p. 475-489 15 p. (Handbooks in communication and media).

  Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

  • Social Media 100%
  • China 60%
  • Strategic Communication 26%
  • Contextual Factors 26%
  • Public Relations 24%
  14 Citations (Scopus)

• Creating shared value, public trust, supportive behavior, and communication preferences: A comparison study in the United States and China

  Hung-Baesecke, C. J. F., Chen, Y. R. R., Stacks, D., Coombs, W. T. & Boyd, B., May 2018, In: Public Relations Journal. 11, 4, 21 p.

  Research output: Contribution to journal › Journal article › peer-review

  Open Access

  • China 100%
  • communication 88%
  • corporation 31%
  • public communications 23%
  • interview 15%

• Effective Leadership for creating shared value: A cross-national study in the United States, Germany, and China

  Chen, Y-R. R., Bowen, S. A., Hung-Baesecke, F. C-J., Zerfass, A. & Boyd, B., Mar 2018, Proceedings of the 21st International Public Relations Research Conference (IPRRC): Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations. Yook, B. & Chen, Z. F. (eds.). Orlando: International Public Relations Research Conference (IPRRC), p. 78-90 13 p.

  Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

  Open Access

  • corporate social responsibility 100%
  • leadership 71%
  • stakeholder 51%
  • public relations 31%
  • network analysis 23%

• Mobile CSR activities in crises: An examination of gratifications, CSR motives, social media use on mobile devices, and relationship outcomes

  Cheng, Y., Jin, Y., Hung-Baesecke, F. C-J. & Chen, Y-R. R., May 2018.

  Research output: Contribution to conference › Conference paper › peer-review

  • corporate social responsibility 100%
  • social media 67%
  • examination 49%
  • disaster 28%
  • information exchange 19%

• Positive public relations and organization-public dialogues in the Chinese context

  Chen, X., Hung-Baesecke, F. C. J. & Chen, Y-R. R., May 2018.

  Research output: Contribution to conference › Conference paper › peer-review

• Public reactions to CSR 2.0: A cross-national study on creating shared values in the world of crisis

  Chen, Y-R. R., Zerfass, A., Hung-Baesecke, F. C-J., Bowen, S. A., Stacks, D. W. & Boyd, B., Jul 2018, Book of Abstracts of the 25th International Public Relations Research Symposium, BledCom 2018: A World in Crisis. The Role of Public Realtions. Verčič, D., Verčič, A. T. & Sriramesh, K. (eds.). University of Ljubljana, p. 85-86 2 p.

  Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

  Open Access

• Public relations developments in Hong Kong: Twenty years after the handover

  Mak, A. K. Y., Chen, R. Y. R., Tsang, L. L. L. & Oh, H. J., 12 Jan 2018, The Evolving Landscape of Media and Communication in Hong Kong. Huang, Y. & Song, Y. (eds.). 1st ed. Hong Kong: City University of Hong Kong Press, p. 169-192 24 p.

  Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

• Shared Value als Chance für die Unternehmens kommunikation?

  Translated title of the contribution: Shared value as an opportunity for corporate communication?Zerfass, A., Volk, S. C., Chen, R. Y. R. & Zhan, M., Aug 2018, In: PR magazin. 49, 8, p. 72-78 7 p.

  Research output: Contribution to journal › Journal article

• Strategic donor engagement on mobile social networking sites for mobile donations: a study of millennial WeChat users in China

  CHEN, R. Y. R., 2 Jan 2018, In: Chinese Journal of Communication. 11, 1, p. 26-44 19 p.

  Research output: Contribution to journal › Journal article › peer-review

  • Nonprofit organization 100%
  • donation 72%
  • networking 58%
  • China 41%
  • social network 21%
  10 Citations (Scopus)

• 公共关系的公众研究

  陈怡如, Mar 2018, 中国公共关系学 (上). 陈先红, 刘晓程 & 洪君如 (eds.). 1st ed. 北京: 中国传媒大学出版社, p. 50-62 13 p.

  Research output: Chapter in book/report/conference proceeding › Chapter › peer-review
• 2017

  Communicating creating shared value: A comparison study

  Hung-Baesecke, F. C. J., Stacks, D. W., Coombs, W. T., Chen, Y-R. R. & Boyd, B., Mar 2017.

  Research output: Contribution to conference › Conference paper › peer-review

• Creating shared value, chief executive officer characteristics and competencies, and public trust in business: A cross-national study in China, the United States, and Germany

  Chen, Y-R. R., Hung-Baesecke, F. C. J., Stacks, D. W., Zerfass, A., Bowen, S. A. & Volk, S. C., Oct 2017.

  Research output: Contribution to conference › Conference paper › peer-review

• Exploring Effects of CSR Initiatives in Strategic Postcrisis Communication Among Millennials in China and South Korea

  OH, H. J., CHEN, R. Y. R. & HUNG-BAESECKE, F. C. J., 20 Oct 2017, In: International Journal of Strategic Communication. 11, 5, p. 379-394 16 p.

  Research output: Contribution to journal › Journal article › peer-review

  • South Korea 100%
  • China 66%
  • communication 58%
  • Communication 55%
  • Industry 48%
  11 Citations (Scopus)

• Focus Group Findings of Smoking Onset Among Male Youth in China

  Sheer, V. C., Mao, C. M. & Chen, R. Y-R., 7 Jun 2017, In: Substance Use and Misuse. 52, 7, p. 866-874 9 p.

  Research output: Contribution to journal › Journal article › peer-review

  Open Access

  File

  • Focus Groups 100%
  • smoking 97%
  • China 84%
  • Smoking 75%
  • Group 31%
  8 Citations (Scopus)

  45 Downloads (Pure)

• Identifying Active Hot-Issue Communicators and Subgroup Identifiers: Examining the Situational Theory of Problem Solving

  CHEN, R. Y. R., HUNG-BAESECKE, F. C. J. & Kim, J. N., 1 Mar 2017, In: Journalism and Mass Communication Quarterly. 94, 1, p. 124-147 24 p.

  Research output: Contribution to journal › Journal article › peer-review

  • communicator 100%
  • Communication 44%
  • communication behavior 37%
  • Surveying 34%
  • communication 31%
  58 Citations (Scopus)

• Introduction to the Special Issue

  HUNG, K. H. & CHEN, R. Y. R., 20 Oct 2017, In: International Journal of Strategic Communication. 11, 5, p. 361-363 3 p.

  Research output: Contribution to journal › Journal article › peer-review

• Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China

  Chen, R. Y. R., Dec 2017, In: Public Relations Review. 43, 5, p. 945-954 10 p.

  Research output: Contribution to journal › Journal article › peer-review

  • Digital storage 100%
  • Relationship Quality 86%
  • Perceived Value 78%
  • Purchase Intention 73%
  • purchase 72%
  86 Citations (Scopus)

• Transforming CSR: Creating shared value, public trust and corporate financial performance in China, Germany, and the United States

  Chen, Y-R. R., Stacks, D. W., Zerfass, A., Hung-Baesecke, F. C. J., Bowen, S. A. & Boyd, B., Jul 2017.

  Research output: Contribution to conference › Conference paper › peer-review
• 2016

  Corporate social responsibility, media source preference, trust, and public engagement: The informed public's perspective

  HUNG-BAESECKE, F. C. J., CHEN, R. Y. R. & Boyd, B., 1 Nov 2016, In: Public Relations Review. 42, 4, p. 591-599 9 p.

  Research output: Contribution to journal › Journal article › peer-review

  • Public Engagement 100%
  • corporate social responsibility 86%
  • Corporate Social Responsibility 57%
  • Federal Republic of Germany 36%
  • business entity 35%
  30 Citations (Scopus)

• Corporate WeChat communication in China: Examining institutional factors, media richness, content type, and public engagement

  Chen, Y-R. R., Cheng, Y., Jin, Y., Hung-Baesecke, F. C. & Li, C., Jun 2016.

  Research output: Contribution to conference › Conference paper › peer-review

  • communication 100%
  • public relations 94%
  • public 87%
  • social media 82%
  • ownership 69%

• Ethics as a precursor to organization–public relationships: Building trust before and during the OPR model

  Bowen, S. A., HUNG-BAESECKE, F. C. J. & CHEN, R. Y. R., 31 Dec 2016, In: Cogent Social Sciences. 2, 1, 1141467.

  Research output: Contribution to journal › Journal article › peer-review

  Open Access

  • moral philosophy 100%
  • ethical behavior 34%
  • reputation 25%
  • communications 22%
  • elite 20%
  36 Citations (Scopus)

• Factors influencing consumer engagement in mobile SNS: A study of WeChat in China

  Chen, Y-R. R., Jul 2016, Proceedings of BledCom 2016: Engaging people in a disengaged world. Verčič, D., Verčič, A. T. & Sriramesh, K. (eds.). University of Ljubljana, p. 17-18 2 p.

  Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

  Open Access

• Factors influencing donor engagement in mobile SNS: A study of WeChat in China

  Chen, Y-R. R., Mar 2016.

  Research output: Contribution to conference › Conference paper

• How to be heard on microblogs? Nonprofit organizations' follower networks and post features for information diffusion in China

  CHEN, R. Y. R. & Fu, J. S., 2 Jul 2016, In: Information Communication and Society. 19, 7, p. 978-993 16 p.

  Research output: Contribution to journal › Journal article › peer-review

  • Nonprofit organization 100%
  • follower 73%
  • non-profit-organization 72%
  • China 41%
  • Public relations 36%
  24 Citations (Scopus)