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Psychology of strategic communication in social media and social influence, Pubic relations, social media engagement


Research activity per year

Personal profile

Chinese Name



Dr. Chen’s research focuses on how public relations can bring mutual values to various organizations (corporations, NPOs, governments) and their stakeholders via strategic communication, especially in the context of greater China. Her research interests include shared value creation, stakeholder engagement in mediated social communication and brand communities, and CSR communication strategies and public trust in business among specific stakeholders. Her work has been published in Journal of Public Relations Research, Public Relations Review, Computers in Human Behavior, Telematics and Informatics, Information, Communication & Society, Social Science Computer Review, Journal of Medical Internet Research, Journalism and Mass Communication Quarterly, International Journal of Business Communication, American Behavioral Scientist, and International Journal of Strategic Communication.

Research Interests

Strategic communciation; corporate social responsibility; creating shared value; online communities; social media engagement; social media influencer; gamification

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions


Dive into the research topics where Regina Y R CHEN is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years

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