Projects per year
Personal profile
Chinese Name
陳怡如
Biography
Dr. Chen’s research focuses on how public relations can bring mutual values to various organizations (corporations, NPOs, governments) and their stakeholders via strategic communication, especially in the context of greater China. Her research interests include shared value creation, stakeholder engagement in mediated social communication and brand communities, and CSR communication strategies and public trust in business among specific stakeholders. Her work has been published in Journal of Public Relations Research, Public Relations Review, Computers in Human Behavior, Telematics and Informatics, Information, Communication & Society, Social Science Computer Review, Journal of Medical Internet Research, Journalism and Mass Communication Quarterly, International Journal of Business Communication, American Behavioral Scientist, and International Journal of Strategic Communication.
Research Interests
Strategic communciation; corporate social responsibility; creating shared value; online communities; social media engagement; social media influencer; gamification
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Regina Y R CHEN is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
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Creating shared purpose, dialogic communication, organizational listening and tensions: Exploring the role of communication to resolve ageing-care problems in Australia and New Zealand
Hung-Baesecke, C.-J. F. (PI), CHEN, R. Y. R. (CoI) & Taylor, M. (CoI)
1/04/23 → 1/12/24
Project: Research project
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Doing Good while Playing: The Effect of Corporate Social Responsibility (CSR) Gamification on Chinese Employee Response
CHEN, R. Y. R. (PI)
1/01/19 → 31/12/21
Project: Research project
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Comparative Strategic Communication Research
CHEN, R. Y. R. (PI)
1/01/17 → 31/12/18
Project: Research project
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Transforming CSR: Creating shared value, trust and perceived CEO quality in the US, Germany and China
CHEN, R. Y. R. (PI), Hung-Baesecke, C.-J. F. (CoI), Ben , B. (CoI), Stacks, D. W. (CoI), Zerfass, A. (CoI) & Bowen, S. (CoI)
1/05/16 → 3/11/17
Project: Research project
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The effect of information communication technology interventions on reducing social isolation in the elderly: A systematic review
CHEN, R. Y. R. & Schulz, P. J., Jan 2016, In: Journal of Medical Internet Research. 18, 1, e18.Research output: Contribution to journal › Journal article › peer-review
Open Access598 Citations (Scopus) -
When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership
Chen, Y. R. R., Hung-Baesecke, C. J. F. & Cheng, Y., Mar 2023, In: Public Relations Review. 49, 1, 102288.Research output: Contribution to journal › Journal article › peer-review
12 Citations (Scopus) -
Digital dialogue in online brand communities: Examining the social network outcomes of brands’ dialogue with Facebook users
Chen, R. Y. R. & Zhao, X., Mar 2021, In: Telematics and Informatics. 57, 11 p., 101507.Research output: Contribution to journal › Journal article › peer-review
14 Citations (Scopus) -
Public Relations Theory Development in China: In the Areas of Dialogic Communication, Crisis Communication, and CSR Communication
Chen, Y.-R. R., Hung-Baesecke, F.C.-J. & Cheng, Y., 21 Feb 2023, Public Relations Theory III: In The Age of Publics. Botan, C. H. & Sommerfeldt, E. (eds.). 1st ed. New York: Routledge, p. 303-320 18 p. (Routledge Communication Series).Research output: Chapter in book/report/conference proceeding › Chapter › peer-review
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Creating shared value, chief executive officer characteristics and competencies, and public trust in business: A cross-national study in China, the United States, and Germany
Chen, Y.-R. R., Hung-Baesecke, F. C. J., Stacks, D. W., Zerfass, A., Bowen, S. A. & Volk, S. C., Oct 2017.Research output: Contribution to conference › Conference paper › peer-review
Activities
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Symposium on Facing AI and Cyberattacks: Challenges and Opportunities for Crisis Resilience
CHEN, R. Y. R. (Organiser)
9 May 2025Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU
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International Journal of Strategic Communication (Journal)
CHEN, R. Y. R. (Editor)
1 Jul 2024 → 30 Jun 2025Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Journal of Public Relations Research (Journal)
CHEN, R. Y. R. (Editor)
1 Jul 2024 → 30 Jun 2025Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Public Relations Review (Journal)
CHEN, R. Y. R. (Editor)
1 Jul 2024 → 30 Jun 2025Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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International Public Relations Research Conference (External organisation)
CHEN, R. Y. R. (President)
1 Jan 2023 → 30 Jun 2025Activity: Membership › Membership of board/committee/council