Projects per year
Personal profile
Chinese Name
陳怡如
Biography
Dr. Chen’s research focuses on how public relations can bring mutual values to various organizations (corporations, NPOs, governments) and their stakeholders via strategic communication, especially in the context of greater China. Her research interests include shared value creation, stakeholder engagement in mediated social communication and brand communities, and CSR communication strategies and public trust in business among specific stakeholders. Her work has been published in Journal of Public Relations Research, Public Relations Review, Computers in Human Behavior, Telematics and Informatics, Information, Communication & Society, Social Science Computer Review, Journal of Medical Internet Research, Journalism and Mass Communication Quarterly, International Journal of Business Communication, American Behavioral Scientist, and International Journal of Strategic Communication.
Research Interests
Strategic communciation; corporate social responsibility; creating shared value; online communities; social media engagement; social media influencer; gamification
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Regina Y R CHEN is active. Topic labels come from the works of this scholar.
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Projects
- 2 Finished
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Doing Good while Playing: The Effect of Corporate Social Responsibility (CSR) Gamification on Chinese Employee Response
1/01/19 → 31/12/21
Project: Research project
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Public Relations Theory Development In China: In the Areas of Dialogic Communication, Crisis Communication, and CSR Communication
CHEN, Y-R. R., Hung‐Baesecke, CJ. F. & Chen, Y., 22 Feb 2023, (Accepted/In press) Public Relations Theory III: In The Age of Publics. Botan, C. H. & Sommerfeldt, E. (eds.). 1st ed. New York: RoutledgeResearch output: Chapter in book/report/conference proceeding › Chapter
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The Roles of Internal Communication in Driving Corporate Volunteering among Chinese Employees: An Integrated Approach of Social Influence and Volunteering Motivations
Chen, Y-R. R., Ma, M. & Hung‐Baesecke, CJ. F., 25 Apr 2023, Internal Communications and Employee Engagement: A Case Study Approach. McCown, N., Men, L. R., Jiang, H. & Shen, H. (eds.). 1st ed. RoutledgeResearch output: Chapter in book/report/conference proceeding › Chapter
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How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach
Zhao, X. & Chen, Y. R. R., Jun 2022, In: Computers in Human Behavior. 131, 10 p., 107208.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Assessing Mechanisms Underlying the Sharing of Official and Unofficial Information during a Pandemic
Tsang, S. J., Zhao, X. & Chen, Y-R. R., 17 Dec 2021, In: International Journal of Environmental Research and Public Health. 18, 24, 13298.Research output: Contribution to journal › Article › peer-review
Open Access -
Digital dialogue in online brand communities: Examining the social network outcomes of brands’ dialogue with Facebook users
Chen, R. Y. R. & Zhao, X., Mar 2021, In: Telematics and Informatics. 57, 11 p., 101507.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus)
Activities
- 1 Event organized by non-HKBU units
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Public relations theories and paradigms, corporate social responsibility, and health communication
Regina Y R CHEN (Plenary/keynote speaker)
Jul 2010Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units