1994 …2023

Research activity per year

Personal profile

Chinese Name



Vivian C. Sheer (Ph.D., University of Florida) is a Professor in the Department of Communication Studies, Hong Kong Baptist University. Her research has been published in academic journals such as Leadership, Management Communication Quarterly, Health Communication, Journal of Advertising, Human Communication Research, and Communication Research. Currently she serves on the Editorial Boards of Management Communication Quarterly, Leadership, and Journal of Communication, and regularly reviews for many other journals.

Research Interests

Evolution of development of social theories

  • criteria for evaluating a new social theory
  • levels of theory application in social research designs
  • strengths and weaknesses of theory-research
  • theories of norms and research designs
  • typological theories versus causal theories


Leadership communication

  • CEO strategic communication
  • leader-member exchange
  • leader communication during crises

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production


Dive into the research topics where Vivian C SHEER is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years

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