Projects per year
Personal profile
Chinese Name
Biography
Vivian C. Sheer (Ph.D., University of Florida) is a Professor in the Department of Communication Studies, Hong Kong Baptist University. Her research has been published in academic journals such as Leadership, Management Communication Quarterly, Health Communication, Journal of Advertising, Human Communication Research, and Communication Research. Currently she serves on the Editorial Boards of Management Communication Quarterly, Leadership, and Journal of Communication, and regularly reviews for many other journals.
Research Interests
Evolution of development of social theories
- criteria for evaluating a new social theory
- levels of theory application in social research designs
- strengths and weaknesses of theory-research
- theories of norms and research designs
- typological theories versus causal theories
Leadership communication
- CEO strategic communication
- leader-member exchange
- leader communication during crises
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Approaches of Social Norms in Antismoking Research: A Meta-synthesis and a Meta-analysis
SHEER, V. C. (PI)
1/10/16 → 31/08/19
Project: Research project
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Developing and Testing Interpersonal Strategies for Resisting Smoking Initiation among Male Youth in Mainland China: A Formative Research Project
SHEER, V. C. (PI)
1/01/13 → 30/06/15
Project: Research project
Research Output
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Does Sex Stereotyping Explain Perceived Managerial Effectiveness after Communication Style and Leadership Style Are Considered?
Sheer, V. C., 30 Nov 2023, No Business without Communication: How Communication Can Shed Additional Light on Specific Business Contexts. Hinner , M. B. (ed.). Peter Lang Publishing, p. 423-451 29 p. (Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation; vol. 9).Research output: Chapter in book/report/conference proceeding › Chapter › peer-review
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The State of Norm-Based Antismoking Research: Conceptual Frameworks, Research Designs, and Implications for Interventions
Sheer, V. C., 28 Jan 2023, In: Health Communication. 38, 2, p. 310-325 16 p.Research output: Contribution to journal › Journal article › peer-review
Open Access4 Citations (Scopus) -
What they say and do in Chinese organizations: Examining the four aspects of leader-member exchange of the LMX-COMM Model
Chen, H., Sheer, V. C. & Yeo, T. E. D., 30 Nov 2023, No Business without Communication: How Communication Can Shed Additional Light on Specific Business Contexts. Hinner , M. B. (ed.). Peter Lang Publishing, p. 395-422 28 p. (Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation; vol. 9).Research output: Chapter in book/report/conference proceeding › Chapter › peer-review
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An anatomical analysis of measures of social norms in antismoking research: Implications for interventions
Sheer, V. C., Nov 2021.Research output: Contribution to conference › Conference paper › peer-review
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What they say and do in Chinese organizations: Examining the four aspects of leader member exchange delineated in the LMX-COMM Model
Chen, H., Sheer, V. C. & Yeo, T. E. D., May 2021.Research output: Contribution to conference › Conference paper › peer-review