Projects per year
Personal profile
Chinese Name
謝淳
Biography
Vivian C. Sheer (Ph.D., University of Florida) is a Professor in the Department of Communication Studies, Hong Kong Baptist University. Her research has been published in academic journals such as Leadership, Management Communication Quarterly, Health Communication, Journal of Advertising, Human Communication Research, and Communication Research. Currently she serves on the Editorial Boards of Management Communication Quarterly, Leadership, and Journal of Communication, and regularly reviews for many other journals.
Research Interests
Evolution of development of social theories
- criteria for evaluating a new social theory
- levels of theory application in social research designs
- strengths and weaknesses of theory-research
- theories of norms and research designs
- typological theories versus causal theories
Leadership communication
- CEO strategic communication
- leader-member exchange
- leader communication during crises
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Vivian C SHEER is active. Topic labels come from the works of this scholar.
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Projects
- 2 Finished
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Approaches of Social Norms in Antismoking Research: A Meta-synthesis and a Meta-analysis
1/10/16 → 31/08/19
Project: Research project
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Developing and Testing Interpersonal Strategies for Resisting Smoking Initiation among Male Youth in Mainland China: A Formative Research Project
1/01/13 → 30/06/15
Project: Research project
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An anatomical analysis of measures of social norms in antismoking research: Implications for interventions
Sheer, V. C., Nov 2021.Research output: Contribution to conference › Paper › peer-review
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The State of Norm-Based Antismoking Research: Conceptual Frameworks, Research Designs, and Implications for Interventions
Sheer, V. C., 13 Jul 2021, (E-pub ahead of print) In: Health Communication. 16 p.Research output: Contribution to journal › Article › peer-review
Open Access -
What they say and do in Chinese organizations: Examining the four aspects of leader member exchange delineated in the LMX-COMM Model
Chen, H., Sheer, V. C. & Yeo, T. E. D., May 2021.Research output: Contribution to conference › Paper › peer-review
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Media richness theory
SHEER, V. C., 8 Sep 2020, The International Encyclopedia of Media Psychology. John Wiley & Sons Ltd., p. 1-14 14 p.Research output: Chapter in book/report/conference proceeding › Entry for encyclopedia/dictionary
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Chinese male adolescents resisting cigarettes from peers: qualitative research on tactics, perceptions and contextual characteristics
SHEER, V. C., Mao, C. & YEO, T. E. D., 2 Nov 2018, In: Drugs: Education, Prevention and Policy. 25, 6, p. 483-490 8 p.Research output: Contribution to journal › Article › peer-review
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