Personal profile
Chinese Name
梁雪茵
Fingerprint
Dive into the research topics where Vivienne S Y LEUNG is active. Topic labels come from the works of this scholar.
- 1 Similar Scholars
Projects
-
Advancing Advertising Education Through AI and Experiential Learning: Insights From a Campaign Planning Course for Caregivers in Hong Kong
Leung, V. S. Y., May 2025, In: Journal of Advertising Education. 29, 1, p. 18-30 13 p.Research output: Contribution to journal › Journal article › peer-review
1 Citation (Scopus) -
Traditional Innovation: Implementing Authentic Assessment in a Digital Learning Environment
Leung, V. S. Y. & Cheng, K., 4 Dec 2024.Research output: Contribution to conference › Conference abstract › peer-review
-
The Disclosure of Celebrity Major Depressive Disorder Diagnoses in Hong Kong: Its Effects on Public Awareness and Understanding Toward the Illness
Leung, V. S. Y., 31 Jan 2019, In: Community Mental Health Journal. 55, 1, p. 120-128 9 p.Research output: Contribution to journal › Journal article › peer-review
10 Citations (Scopus) -
A clown, a political messiah or a punching bag? Rethinking the performative identity construction of celebrity through social media
Tse, T., Leung, V. S. Y., Cheng, K. & Chan, J., 1 Sept 2018, In: Global Media and China. 3, 3, p. 141-157 17 p.Research output: Contribution to journal › Journal article › peer-review
Open Access7 Citations (Scopus) -
Creative Professionals’ Perceptions of Creativity in Hong Kong
Leung, V. S. Y., 12 Jan 2018, The Evolving Landscape of Media and Communication in Hong Kong. Huang, Y. & Song, Y. (eds.). 1st ed. Hong Kong: City University of Hong Kong Press, p. 213-224 12 p.Research output: Chapter in book/report/conference proceeding › Chapter › peer-review
-
Research-teaching Nexus Workshop Series 1: Designing Course-based Research Projects for the Communication Discipline
CHAN, K. K. W. (Speaker), LEUNG, V. S. Y. (Speaker) & ZHAN, Y. (Speaker)
26 Oct 2021Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU
File -
An exploratory study of consumers' attitudes toward advertising of legal professionals in Hong Kong
CHAN, K. K. W. (Speaker), LEUNG, V. S. Y. (Speaker) & TSANG, L. L. L. (Speaker)
28 May 2012 → 2 Jun 2012Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
File