Wai Sing TSEN - Research Output - Hong Kong Baptist University

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Research activity per year

5 Conference paper
1 Conference abstract
1 Journal article

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2021
Who to find to endorse? Evaluation of online influencers among young consumers and its implications for effective influencer marketing
Tsen, W. S. & Cheng, B. K. L., 7 Jul 2021, In: Young Consumers. 22, 2, p. 237-253 17 p.
Research output: Contribution to journal › Journal article › peer-review
34 Citations (Scopus)