Projects per year
Personal profile
Chinese Name
曾仕龍
Biography
Dr. Alex S.L. Tsang is an associate professor at Department of Marketing, Hong Kong Baptist University. His current research interests include consumer well-being, socially responsible consumption, and socially responsible marketing. He has published works in Journal of Advertising Research, Journal of Business Ethics, Journal of Business Research, and Journal of Consumer Psychology, among others.
Research Interests
Socially Responsible Marketing, Socially Responsible Consumption, and Consumer Well-being
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Dive into the research topics where Alex S L TSANG is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years
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Projects
- 1 Finished
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Resolving Group Service Failures: Insights from Social Impact Theory
TSANG, A. S. L. (PI)
1/11/12 → 30/04/15
Project: Research project
Research Output
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Underutilized Possessions and Perceived Wastefulness (Abstract)
Tsang, A. S. L., Dec 2025, 2025 ANZMAC Conference Proceedings. Piehler, R., Webster, C., Casidy, R. & Thyne, M. (eds.). Australian and New Zealand Marketing Academy, p. 645 1 p. (ANZMAC Conference Proceedings).Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
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How Over-attentive Service Influences Identity-related Consumption (Abstract)
Zhang, H. & Tsang, A. S. L., Dec 2024, 2024 ANZMAC Conference Proceedings. Arli, D. & Robinson, L. (eds.). Australian and New Zealand Marketing Academy, p. 577 1 p. (ANZMAC Conference Proceedings).Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
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Societal Reminiscence and Decisions for a Better Society: A Belief in Progress Explanation
Kwan, C. M. C., Cheng, S. Y. Y. & Tsang, A. S. L., Jan 2023, In: Journal of Business Research. 154, 15 p., 113365.Research output: Contribution to journal › Journal article › peer-review
Open Access2 Citations (Scopus) -
The Socially Benevolent Underdog: How An Underdog Brand Status Inspires Consumers’ Charitable Donation And The Moderating Effect Of Attitude Toward Monetary Donation
Tsang, A. S. L. & Tang, Y. E., 5 Dec 2022, 2022 ANZMAC Conference Proceedings. Australian and New Zealand Marketing Academy, p. 607 1 p. (ANZMAC Proceedings).Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review
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Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation
Zhang, N., Yu, L., Tsang, A. S. L. & Zhou, N., 11 May 2021, In: European Journal of Marketing. 55, 5, p. 1516-1538 23 p.Research output: Contribution to journal › Journal article › peer-review
13 Citations (Scopus)