Projects per year
Personal profile
Chinese Name
曾仕龍
Biography
Dr. Alex S.L. Tsang is an associate professor at Department of Marketing, Hong Kong Baptist University. His current research interests include consumer well-being, socially responsible consumption, and socially responsible marketing. He has published works in Journal of Advertising Research, Journal of Business Ethics, Journal of Business Research, and Journal of Consumer Psychology, among others.
Research Interests
Socially Responsible Marketing, Socially Responsible Consumption, and Consumer Well-being
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Alex S L TSANG is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years
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Projects
- 1 Finished
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Resolving Group Service Failures: Insights from Social Impact Theory
TSANG, A. S. L. (PI)
1/11/12 → 30/04/15
Project: Research project
Research Output
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Societal Reminiscence and Decisions for a Better Society: A Belief in Progress Explanation
Kwan, C. M. C., Cheng, S. Y. Y. & Tsang, A. S. L., Jan 2023, In: Journal of Business Research. 154, 15 p., 113365.Research output: Contribution to journal › Journal article › peer-review
Open Access -
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation
Zhang, N., Yu, L., Tsang, A. S. L. & Zhou, N., 11 May 2021, In: European Journal of Marketing. 55, 5, p. 1516-1538 23 p.Research output: Contribution to journal › Journal article › peer-review
11 Citations (Scopus) -
Inspire me to purchase: Consumers’ personal control and preference for underdog brand positioning
Tang, Y. & Tsang, A. S. L., Jul 2020, In: Journal of Business Research. 115, p. 101-109 9 p.Research output: Contribution to journal › Journal article › peer-review
35 Citations (Scopus) -
Explaining socially responsible consumption
PRENDERGAST, G. P. & TSANG, A. S. L., 8 Feb 2019, In: Journal of Consumer Marketing. 36, 1, p. 146-154 9 p.Research output: Contribution to journal › Journal article › peer-review
54 Citations (Scopus) -
Inspire to Purchase: How a Lack of Control Drive Preferences for Underdog Positioning
Tang, Y. E. & Tsang, A. S. L., Mar 2019.Research output: Contribution to conference › Conference paper › peer-review