Projects per year
Dr. Alex S.L. Tsang is an associate professor at Department of Marketing, Hong Kong Baptist University. His current research interests include consumer well-being, socially responsible consumption, and socially responsible marketing. He has published works in Journal of Advertising Research, Journal of Business Ethics, Journal of Business Research, and Journal of Consumer Psychology, among others.
Socially Responsible Marketing, Socially Responsible Consumption, and Consumer Well-being
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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- 1 Finished
1/11/12 → 30/04/15
Project: Research project
Kwan, C. M. C., Chen, S. Y. Y. & Tsang, A. S. L., Jan 2023, In: Journal of Business Research. 154, 15 p., 113365.
Research output: Contribution to journal › Journal article › peer-reviewOpen Access
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluationZhang, N., Yu, L., Tsang, A. S. L. & Zhou, N., 11 May 2021, In: European Journal of Marketing. 55, 5, p. 1516-1538 23 p.
Research output: Contribution to journal › Journal article › peer-review5 Citations (Scopus)
Tang, Y. & Tsang, A. S. L., Jul 2020, In: Journal of Business Research. 115, p. 101-109 9 p.
Research output: Contribution to journal › Journal article › peer-review24 Citations (Scopus)
PRENDERGAST, G. P. & TSANG, A. S. L., 14 Jan 2019, In: Journal of Consumer Marketing. 36, 1, p. 146-154 9 p.
Research output: Contribution to journal › Journal article › peer-review42 Citations (Scopus)
Tang, Y. E. & Tsang, A. S. L., Mar 2019.
Research output: Contribution to conference › Conference paper › peer-review