Personal profile

Chinese Name



Dr. Alex S.L. Tsang is an associate professor at Department of Marketing, Hong Kong Baptist University. His current research interests include consumer well-being, socially responsible consumption, and socially responsible marketing. He has published works in Journal of Advertising Research, Journal of Business Ethics, Journal of Business Research, and Journal of Consumer Psychology, among others.

Research Interests

Socially Responsible Marketing, Socially Responsible Consumption, and Consumer Well-being 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production


Dive into the research topics where Alex S L TSANG is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years

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