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Personal profile

Chinese Name



Dr. Terri H. Chan received her Ph.D. in Marketing from the University of Hong Kong. She conducts research in the areas of advertising, branding, and social media effects, with a focus on the topic of communication engagement. Her research is in review at multiple top journals in advertising and marketing, and she has published articles in Journal of Advertising, International Journal of Advertising, Journal of Advertising Research, Cyberpsychology, Behavior, and Social Networking, and International Marketing Review.

Prior to her Ph.D. studies, she obtained her MPhil. degree from Cambridge University, UK, and a Bachelor of Social Sciences (with First Class Honours) degree from the University of Hong Kong.

Research Interests

  • Celebrity endorsement
  • Influencer Marketing
  • Advertising & Branding Strategies
  • CSR and Communication Engagement

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being


Dive into the research topics where Terri H Y CHAN is active. Topic labels come from the works of this scholar.
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