Projects per year
Personal profile
Chinese Name
陳瀚盈
Biography
Dr. Terri H. Chan received her Ph.D. in Marketing from the University of Hong Kong. She conducts research in the areas of advertising, branding, and social media effects, with a focus on the topic of communication engagement. Her research is in review at multiple top journals in advertising and marketing, and she has published articles in Journal of Advertising, International Journal of Advertising, Journal of Advertising Research, Cyberpsychology, Behavior, and Social Networking, and International Marketing Review.
Prior to her Ph.D. studies, she obtained her MPhil. degree from Cambridge University, UK, and a Bachelor of Social Sciences (with First Class Honours) degree from the University of Hong Kong.
Research Interests
- Celebrity endorsement
- Influencer Marketing
- Advertising & Branding Strategies
- CSR and Communication Engagement
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Terri H Y CHAN is active. Topic labels come from the works of this scholar.
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Projects
- 1 Finished
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When Celebrities Fail: A Failure Congruence and Self-Interest Analysis
1/09/15 → 31/08/18
Project: Research project
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Gaining legitimacy and host market acceptance: a CRM analysis for foreign subsidiaries in China
Hung, K. H., Tse, D. K. & Chan, T. H. Y., 27 Feb 2023, In: International Marketing Review. 40, 1, p. 80-101 22 p.Research output: Contribution to journal › Article › peer-review
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Cultivating consumer-brand relationship in social media: The role of consumer willingness to engage
Chan, T. H., 25 Aug 2022, In: International Journal of Internet Marketing and Advertising. 17, 1-2, p. 1-19 19 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales
Hung, K., Tse, D. K. & Chan, T. H., 3 Aug 2022, In: Journal of Advertising. 51, 4, p. 486-501 16 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
How brands can succeed communicating social purpose: engaging consumers through empathy and self-involving gamification
Chan, T. H., 29 Aug 2022, (E-pub ahead of print) In: International Journal of Advertising. 34 p.Research output: Contribution to journal › Article › peer-review
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An Overview of Health Communication Research in Hong Kong
Fung, T. K. F., Chan, T. H., Ng, Y-L., Wu, S. & Lam, J., 12 Jan 2018, The Evolving Landscape of Media and Communication in Hong Kong. Huang, Y. & Song, Y. (eds.). 1st ed. City University of Hong Kong Press, p. 267-280 14 p.Research output: Chapter in book/report/conference proceeding › Chapter › peer-review