Vivien Shuo Zhou (Ph.D., Cornell University) is Associate Professor in the Department of Communication Studies, School of Communication, Hong Kong Baptist University.

As a researcher long immersed in technology-based health communication, Dr. Zhou’s research integrates disciplines of communication, social psychology, public health, and information technology. Her expertise lies in developing and evaluating innovative mobile health (mHealth) interventions and theory-based communication strategies for health promotion and reducing health disparities. Her studies have been supported by the National Cancer Institute (NCI), National Heart, Lung, and Blood Institute (NHLBI), American Cancer Society (ACS) and the Colorado Office of Economic Development & International Trade (OEDIT).

Dr. Zhou also investigates the persuasive effects of various communication strategies and the psychological mechanisms of how people respond to health-related messages, including using narratives to reduce psychological reactance, maximize personalization, and activate unconscious health goals. These studies have been published in top-tier communication and public health journals, including Health Communication, Journal of Health Communication, New Media and Society, Communication Monographs, Health Promotion Practice, and Journal of Medical Internet Research.

Health Communication
Narrative Persuasion
Mobile Health (mHealth)
Virtual Reality
Media Psychology
Just-in-time Adaptive Interventions