Projects per year
Personal profile
Chinese Name
周碩
Biography
Vivien Shuo Zhou (Ph.D., Cornell University) is Associate Professor in the Department of Communication Studies, School of Communication, Hong Kong Baptist University.
As a researcher long immersed in technology-based health communication, Dr. Zhou’s research integrates disciplines of communication, social psychology, public health, and information technology. Her expertise lies in developing and evaluating innovative mobile health (mHealth) interventions and theory-based communication strategies for health promotion and reducing health disparities. Her studies have been supported by the National Cancer Institute (NCI), National Heart, Lung, and Blood Institute (NHLBI), American Cancer Society (ACS) and the Colorado Office of Economic Development & International Trade (OEDIT).
Dr. Zhou also investigates the persuasive effects of various communication strategies and the psychological mechanisms of how people respond to health-related messages, including using narratives to reduce psychological reactance, maximize personalization, and activate unconscious health goals. These studies have been published in top-tier communication and public health journals, including Health Communication, Journal of Health Communication, New Media and Society, Communication Monographs, Health Promotion Practice, and Journal of Medical Internet Research.
Research Interests
Health Communication
Narrative Persuasion
Mobile Health (mHealth)
Virtual Reality
Media Psychology
Just-in-time Adaptive Interventions
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Dive into the research topics where Shuo ZHOU is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years
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Projects
- 3 Active
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Build Machine Learning Models to Predict Suicidal Thoughts and Examine the Feasibility of Using Just-in-time Adaptive Interventions for Suicide Prevention
ZHOU, S. (PI), LAN, L. (CoI), SHAO, J. (CoI) & Mak, W.W.-S. (CoI)
1/08/25 → 31/07/27
Project: Research project
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Community Conflict, Media Representation and Public Perception in Hong Kong: A Construal Level Theory Perspective
WANG, D. (PI), GUO, S. Z. S. (CoI) & ZHOU, S. (CoI)
1/01/25 → 31/12/26
Project: Research project
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The Power of Narratives in Mental Health Promotion: Examining the SHARE Intervention in a Randomized Controlled Trial
ZHOU, S. (PI), Shapiro, M. A. (CoI) & Mak, W.W.-S. (CoI)
1/01/25 → 31/12/27
Project: Research project
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Cognitive Embodiment in Immersive Narrative Storytelling: A Systematic Review of Embodied Experience Features and Effects
Lyu, S., Xu, J., Liu, X. & Zhou, S., 7 Jun 2026.Research output: Contribution to conference › Conference paper › peer-review
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Framing Medical Controversies: Discussion on TCM and Western Medicine on Chinese Social Media
Su, Q., Zhou, W., Xu, J., Shi, X. & Zhou, S., 5 Jun 2026.Research output: Contribution to conference › Conference paper › peer-review
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Initial Evaluation of Acceptability, Engagement, and Effectiveness of the MoTm Smartphone App to Provide Comprehensive Support for Smoking Cessation: Development and Usability Study
Brunetta, P. G., Zhou, S., Silvasstar, J., Oromi, N., Feldman, G. & Bull, S., May 2026, In: American Journal of Respiratory and Critical Care Medicine. 212, Supplement 1, aamag162.6530.Research output: Contribution to journal › Conference article › peer-review
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The Dark Side of Narratives: A Systematic Review of the Unintended Effects of Narrative-based Communication in Health Contexts
Zhou, S., Sun, M. & Lyu, S., 6 Jun 2026.Research output: Contribution to conference › Conference paper › peer-review
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Understanding Embodied Experiences in a Traditional Chinese Medicine-Based Health Promotion Program: Insights from In-Depth Interviews and Participant Observations
Lyu, S., Zhao, Z., Liu, G. & Zhou, S., 2 Jan 2026, In: Health Communication. 41, 1, p. 52-62 11 p.Research output: Contribution to journal › Journal article › peer-review
Open Access
Activities
- 2 Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Journal of Asian Pacific Communication (Journal)
ZHOU, S. (Member of editorial board)
2024 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Frontiers in Virtual Reality (Journal)
ZHOU, S. (Member of editorial board)
2019 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)