Shirley Xueni LI – Research Output — Hong Kong Baptist University

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4 Journal article
3 Conference paper
1 Conference proceeding

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2023
The Effect of Anthropomorphizing Artificial Agents in Dangerous Situations on Consumers' Physical Safety Perceptions (Extended Abstract)
Li, S. X., Kim, S., Chan, W. K. & McGill, A. L., 6 Feb 2023, 2023 AMA Winter Academic Conference Proceedings: Marketing During Times of Change. Umashankar, N. & Lisjak, M. (eds.). American Marketing Association, p. 533-536 4 p.
Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Open Access