Shirley Xueni LI – Projects / Grants — Hong Kong Baptist University

Shirley Xueni LI public CV

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Emailshirleylihkbu.eduhk

Research activity per year

2 Active

2 results

Active
Marketing with Impure Altruism: When and Why Second Language Use Helps Cause-Related Marketing
LI, S. X. & CHAN, W. K.
1/01/24 → 30/06/26
Project: Research project
Wiping the Fears from their Eyes: The Impact of Salespeople’s Communication Language on Customers’ Death-Related Consumption
LI, S. X.
1/10/21 → 30/09/24
Project: Research project