Business & Economics
Marketing
100%
Safety
87%
Service Encounter
82%
Resource Scarcity
77%
Communication Strategies
65%
Digital Marketing
61%
Online Services
56%
Self-esteem
54%
Services Marketing
52%
Marketing Communications
50%
Customization
49%
Employees
46%
Attractiveness
44%
Moderating Effect
40%
Consumer Behaviour
39%
Service Employees
27%
Willingness-to-pay
27%
Interaction
26%
Donation Behavior
24%
Consumer Marketing
22%
Consumer Evaluation
19%
Information Search
19%
Customer Service
18%
Individual Factors
17%
Moderator
15%
Guidance
15%
Situational Factors
14%
Marketers
13%
Emotion
12%
Accessibility
12%
Field Experiment
12%
Laboratory Experiments
12%
Interaction Effects
10%
Scarcity
10%
Option Prices
10%
Pricing Strategy
9%
Tactics
9%
Discount
8%
Acceptance
7%
Influence Tactics
7%
Social Influence
6%
Pricing
6%
Shopping Experience
6%
Boundary Conditions
5%
Quality Perception
5%
Enhancement
5%
Online Shopping
5%
Word-of-mouth
5%
Social Sciences
online service
58%
social attraction
49%
marketing
45%
customer
41%
self-esteem
39%
employee
33%
resources
20%
pricing
19%
tactics
14%
scarcity of resources
14%
commercial relationship
12%
quotation
11%
laboratory experiment
9%
experiment
8%
promotion
7%
acceptance
6%
interaction
6%
purchase
6%
popularity
6%
Arts & Humanities
Resource Scarcity
77%
Service Encounter
55%
Attractiveness
55%
Warmth
35%
Marketing
32%
Employees
23%
Salient
17%
Laboratory Experiments
13%
Individual Factors
10%
Scarcity
10%
Situational
10%
Accessibility
10%
Quotation
9%
Tactics
9%
Contingent
8%
Customer Service
8%
Acceptance
7%
Reference
6%
Experiment
5%