Projects per year
Personal profile
Chinese Name
Biography
Dr. Sheng Zou is an interdisciplinary media scholar whose research interests span such areas as critical theory, political aesthetics, digital media and society, cultural industries, and global communication. Through comparative and transnational perspectives, his current work explores the politics of cultural production (e.g., musical and digital screen cultures), aesthetic approaches to popular propaganda, the ethics of emerging technologies in social governance, and non-Western algorithmic cultures/imaginaries.
Dr. Zou received his PhD in Communication from Stanford University, with a concentration in journalism, media, and culture. He is also an alumnus of the Stanford Humanities Center. Prior to joining HKBU, he held a postdoctoral research fellowship at the International Institute, University of Michigan.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Projects
- 1 Not started
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Transforming France-China Public Diplomacy and Reputation Management in the Digital Era: Policy Shifts, Communication Strategies, and Impact Exploration
ZOU, S. (CoPI) & HUANG, Z. A. (External CoI)
1/04/26 → 31/03/30
Project: Research project
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Bridging ideologies: analyzing the use of moral language and framing in social media discourse on climate change by U.S. congress members through computational approaches
Song, Y., Schuldt, J. P., Zhang, Y., Wang, Z., Yuan, Y. C., Zou, S. & Li, J., Mar 2025, In: Climatic Change. 178, 3, 20 p., 56.Research output: Contribution to journal › Journal article › peer-review
Open Access1 Citation (Scopus) -
Hotbed of stigmatization or source of support: A multimodal analysis of mental health-related videos on Douyin
Wu, P., Zou, S., Chen, C. & Song, Y., Nov 2025, In: Computers in Human Behavior. 172, 15 p., 108716.Research output: Contribution to journal › Journal article › peer-review
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Hotbed of Stigmatization or Source of Support: A Multimodal Analysis of Mental Health-Related Videos on Douyin
Wu, P., SONG, C. & ZOU, S., Jun 2025.Research output: Contribution to conference › Conference paper › peer-review
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The spread of pro- and anti-vaccine views by coordinated communities on facebook during COVID-19 pandemic
Song, Y., Zhang, Y., Zou, S., Yang, X. & Huang, Q., Nov 2025, In: Journal of Computational Social Science. 8, 4, 28 p., 98.Research output: Contribution to journal › Journal article › peer-review
Open Access -
Transcoding a wanghong city: Mediatized culturalization of urban places in China
Zou, S., Jan 2025, In: Media, Culture and Society. 47, 1, p. 22-40 19 p.Research output: Contribution to journal › Journal article › peer-review
Open AccessFile8 Citations (Scopus)28 Downloads (Pure)
Activities
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Humanities & Social Sciences Communications (External organisation)
ZOU, S. (President)
0001 → …Activity: Membership › Membership of board/committee/council