Personal profile
Chinese Name
Biography
Dr. Sheng Zou is an interdisciplinary media scholar whose research interests span such areas as critical theory, political aesthetics, digital media and society, cultural industries, and global communication. Through comparative and transnational perspectives, his current work explores the politics of cultural production (e.g., musical and digital screen cultures), aesthetic approaches to popular propaganda, the ethics of emerging technologies in social governance, and non-Western algorithmic cultures/imaginaries.
Dr. Zou received his PhD in Communication from Stanford University, with a concentration in journalism, media, and culture. He is also an alumnus of the Stanford Humanities Center. Prior to joining HKBU, he held a postdoctoral research fellowship at the International Institute, University of Michigan.
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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Transforming France-China Public Diplomacy and Reputation Management in the Digital Era: Policy Shifts, Communication Strategies, and Impact Exploration
ZOU, S. (CoPI) & HUANG, Z. A. (External CoI)
1/04/26 → 31/03/30
Project: Research project
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Between creative identity performance and constrictive empowerment: case studies of women of color as STEM content creators on social media
Chen, K. & Zou, S., 11 Feb 2026, (E-pub ahead of print) In: Feminist Media Studies. p. 1-22 22 p.Research output: Contribution to journal › Journal article › peer-review
Open Access -
Male Bodies in Metrics: Bodily Performance and Digital Platform Traffic for Gay Influencers on Douyin
Chen, A. & Zou, S., 5 Jun 2026.Research output: Contribution to conference › Conference paper › peer-review
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Bridging ideologies: analyzing the use of moral language and framing in social media discourse on climate change by U.S. congress members through computational approaches
Song, Y., Schuldt, J. P., Zhang, Y., Wang, Z., Yuan, Y. C., Zou, S. & Li, J., Mar 2025, In: Climatic Change. 178, 3, 20 p., 56.Research output: Contribution to journal › Journal article › peer-review
Open Access3 Citations (Scopus) -
Fragmented, Permeable, and Disembedded: Chinese Diasporic Identity and Connectivity in the Age of Algorithmic Media
Zou, S., 10 Sept 2025.Research output: Contribution to conference › Conference paper
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Hotbed of stigmatization or source of support: A multimodal analysis of mental health-related videos on Douyin
Wu, P., Zou, S., Chen, C. & Song, Y., Nov 2025, In: Computers in Human Behavior. 172, 15 p., 108716.Research output: Contribution to journal › Journal article › peer-review
1 Citation (Scopus)
Activities
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Humanities & Social Sciences Communications (External organisation)
ZOU, S. (President)
0001 → …Activity: Membership › Membership of board/committee/council