Projects per year
Neuroeconomics, social neuroscience, decision neuroscience
PhD, MRC-Cognition and Brain Sciences Unit, University of Cambridge, 2011
Dr. Yu is an associate professor in the Department of Management, and the founding director of the Life Science Imaging Center at Hong Kong Baptist University. His lab uses brain imaging methods (fMRI/EEG/fNIRS) to understand the neural science of economic decision-making and social cognition and how stress impacts cognition. He is the 2022 awardee of the Humanities and Social Sciences Prestigious Fellowship Scheme.
Social Neuroscience; Neuroeconomics/Neuromarketing; Organizational Neuroscience; Neuroentrepreneurship
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
PhD, Cognition and Brain Sciences, University of Cambridge
2007 → 2011
Award Date: 1 Jun 2011
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A neurocognitive theory of unethical behavior and implications for organizational behavior
1/01/23 → 31/12/23
Project: Research project
Acute stress promotes brain network integration and reduces state transition variabilityWang, R., Zhen, S., Zhou, C. & Yu, R., 14 Jun 2022, In: Proceedings of the National Academy of Sciences of the United States of America. 119, 24, 3 p., e2204144119.
Research output: Contribution to journal › Article › peer-reviewOpen Access2 Citations (Scopus)
Spontaneous dishonesty does not specifically engage the perigenual anterior cingulate cortexZhen, S. & Yu, R., 5 Jul 2022, In: Proceedings of the National Academy of Sciences. 119, 27, 2 p., e2201445119.
Research output: Contribution to journal › Letter › peer-reviewOpen Access1 Citation (Scopus)
Breakdown of intention-based outcome evaluation after transient right temporoparietal junction deactivationZhang, J., Sun, S., Zhou, C., Cai, Y., Liu, H., Yang, Z. & Yu, R., 23 Jan 2023, In: Scientific Reports. 13, 1259.
Research output: Contribution to journal › Article › peer-reviewOpen Access
Choice Reminder Modulates Choice-Induced Preference Change in Older AdultsHuang, Y., Li, M. & Yu, R., Jan 2023, In: The journals of gerontology. Series B, Psychological sciences and social sciences. 78, 1, p. 73-81 9 p.
Research output: Contribution to journal › Article › peer-review
Cognitive and neural bases of salience-driven incidental learningSun, S., Yu, H., Wang, S. & Yu, R., 23 Jan 2023, Cold Spring Harbor Laboratory Press, 59 p. (bioRxiv).
Research output: Working paper › PreprintOpen Access