Projects per year
Personal profile
Chinese Name
Research Interests
Neuroeconomics, social neuroscience, decision neuroscience
Biography
PhD, MRC-Cognition and Brain Sciences Unit, University of Cambridge, 2011
Dr. Yu is an associate professor in the Department of Management, and the founding director of the Life Science Imaging Center at Hong Kong Baptist University. His lab uses brain imaging methods (fMRI/EEG/fNIRS) to understand the neural science of economic decision-making and social cognition and how stress impacts cognition. He is the 2022 awardee of the Humanities and Social Sciences Prestigious Fellowship Scheme.
Research Interests
Social Neuroscience; Neuroeconomics/Neuromarketing; Organizational Neuroscience; Neuroentrepreneurship
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Cognition and Brain Sciences, University of Cambridge
2007 → 2011
Award Date: 1 Jun 2011
Fingerprint
- 1 Similar Scholars
Collaborations and top research areas from the last five years
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Brain Connectome of model-based learning and cognitive flexibility in gifted individuals
YU, R. (PI), Qin, S. (PI), Huang, Y. (CoI), Zhen, S. (CoI), Hui, Z. (CoI), Xiong, B. (CoI) & Ding, R. (CoI)
1/01/24 → 31/12/27
Project: Research project
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A neurocognitive theory of unethical behavior and implications for organizational behavior
YU, R. (PI)
1/01/23 → 31/12/23
Project: Research project
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Acute stress promotes brain network integration and reduces state transition variability
Wang, R., Zhen, S., Zhou, C. & Yu, R., 14 Jun 2022, In: Proceedings of the National Academy of Sciences of the United States of America. 119, 24, 3 p., e2204144119.Research output: Contribution to journal › Journal article › peer-review
Open Access15 Citations (Scopus) -
Spontaneous dishonesty does not specifically engage the perigenual anterior cingulate cortex
Zhen, S. & Yu, R., 5 Jul 2022, In: Proceedings of the National Academy of Sciences of the United States of America. 119, 27, 2 p., e2201445119.Research output: Contribution to journal › Letter › peer-review
Open Access1 Citation (Scopus) -
Beyond what was said: Neural computations underlying pragmatic reasoning in referential communication
Zhen, S., Martinez-Saito, M. & Yu, R., 1 Feb 2025, In: NeuroImage. 306, 16 p., 121022.Research output: Contribution to journal › Journal article › peer-review
Open Access -
Neural signatures of acute stress on the intention and outcome in third-party punishment: Evidence from univariate and multivariate analysis
Chang, J., Song, D., Yang, K. & Yu, R., 15 Apr 2025, In: NeuroImage. 310, 11 p., 121133.Research output: Contribution to journal › Journal article › peer-review
Open Access -
The double-edged sword of stress: A systematic meta-analysis on how stress impacts creativity
Huang, Y. & Yu, R., May 2025, In: Neuroscience and Biobehavioral Reviews. 172, 17 p., 106113.Research output: Contribution to journal › Review article › peer-review
Activities
- 1 Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Neurobiology of Stress (Journal)
YU, R. (Associate editor)
2019 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)