Rongjun YU, Dr

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Research activity per year

Personal profile

Chinese Name


Research Interests

Neuroeconomics, social neuroscience, decision neuroscience


PhD, MRC-Cognition and Brain Sciences Unit, University of Cambridge, 2011 

Dr. Yu is an associate professor in the Department of Management, and the founding director of the Life Science Imaging Center at Hong Kong Baptist University. His lab uses brain imaging methods (fMRI/EEG/fNIRS) to understand the neural science of economic decision-making and social cognition and how stress impacts cognition. He is the 2022 awardee of the Humanities and Social Sciences Prestigious Fellowship Scheme.

Research Interests

Social Neuroscience; Neuroeconomics/Neuromarketing; Organizational Neuroscience; Neuroentrepreneurship

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 10 - Reduced Inequalities
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

PhD, Cognition and Brain Sciences, University of Cambridge


Award Date: 1 Jun 2011


Dive into the research topics where Rongjun YU is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years

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