Research output per year
Research output per year
Personal profile
Chinese Name
唐擎
Biography
Qing Tang is Assistant Professor of Marketing at Department of Management, Marketing and Information Systems. She holds a Ph.D. in Marketing from Nanyang Technological University.
Research Interests
Her research interests focus on brand communication and digital marketing. She is also interested in visual marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD in Marketing, Nanyang Technological University
1 Aug 2018 → 28 Feb 2023
Award Date: 28 Feb 2021
MSc in Marketing, The Chinese University of Hong Kong
1 Aug 2017 → 30 Jun 2018
BSc in Human Geography and Urban Planning, Sun Yat-Sen University
1 Sept 2013 → 30 Jun 2017
Fingerprint
Dive into the research topics where Qing TANG is active. Topic labels come from the works of this scholar.
- 1 Similar Scholars
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research Output
- 3 Journal article
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Indulgent Consumption Signals Interpersonal Warmth
Tang, Q., Zhang, K. & Huang, X. I., Dec 2022, In: Journal of Marketing Research. 59, 6, p. 1179-1196 18 p.Research output: Contribution to journal › Journal article › peer-review
16 Citations (Scopus) -
A Matter of Taste: Seeking Uniqueness in the Metaverse Consumption
Tang, Q., Huang, X. I. & Zhang, K., Apr 2025, In: Journal of the Association for Consumer Research. 10, 2, p. 153-164 12 p.Research output: Contribution to journal › Journal article › peer-review
1 Citation (Scopus) -
Simple or Complex Logos? The Impact of Logo Complexity on Brand Luxuriousness Perception
Tang, Q., Huang, X. I. & Zhang, K., 26 Apr 2025, (E-pub ahead of print) In: International Journal of Research in Marketing.Research output: Contribution to journal › Journal article › peer-review
3 Citations (Scopus)
Activities
- 2 Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Journal of Consumer Research (Journal)
TANG, Q. (Editor)
8 Jan 2025Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Psychology & Marketing (Journal)
TANG, Q. (Editor)
Oct 2024 → Mar 2025Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)