Projects per year
Personal profile
Chinese Name
蕭霍綺文
Research Interests
Services Marketing, Relationship Marketing, Cultural Consumption and Business Ethics
Biography
Noel Y. M. Siu, PhD, is Professor Emeritus, Department of Marketing, School of Business, Hong Kong Baptist University. Noel's research interests are in Services Marketing, Relationship Marketing, Cultural Consumption and Business Ethics. Her current project is related to cultural consumption and engagement in the context of museums.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Noel Y M SIU is active. Topic labels come from the works of this scholar.
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Projects
- 1 Finished
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Shaping Arts Development and Education in Facilitating the Role of Hong Kong as a Cultural Hub of the Region
1/09/15 → 31/08/16
Project: Research project
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Building the capacity of research-informed teaching and learning in the business, communication, and social sciences disciplines: The Hong Kong experience
Chan, K., Siu, N. Y. M. & Lai, G. W. F., 25 Nov 2022, ICERI2022 Proceedings: 15th Annual International Conference of Education, Research and Innovation. Chova, L. G., Martínez, A. L. & Lees, J. (eds.). Seville, Spain: International Academy of Technology, Education and Development, p. 8753-8756 4 p. (ICERI Proceedings).Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review
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Building the Capacity of Research-Informed Teaching and Learning in the Virtual T&L Context
Chan, K., SIU, N. Y. M. & LAI, G. W. F., Jan 2022, Hong Kong Baptist University.Research output: Other contribution
Open Access -
Reference effects and customer engagement in a museum visit
Siu, N. Y. M., Zhang, T. J. & Kwan, H. Y., 21 Jan 2022, In: International Journal of Contemporary Hospitality Management. 34, 2, p. 482-508 27 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
A Study of the Sequence Effect of Engagement in Museum Visits
Siu, N. Y. M., Ho, C. K. Y., Zhang, J., Kwan, H. Y. & Yeung, R. S. P., May 2021.Research output: Contribution to conference › Paper › peer-review
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Online customer engagement and brand love
Siu, N. Y. M., Zhang, J. & Yeung, R. S. P., 29 Nov 2021.Research output: Contribution to conference › Paper › peer-review
Activities
- 1 Event organized by non-HKBU units
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Building the capacity of research-informed teaching and learning in the business, communication, and social science disciplines: The Hong Kong experience
Kara K W CHAN (Speaker), Noel Y M SIU (Speaker) & Gina W F LAI (Speaker)
8 Nov 2022Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
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