Projects per year
Personal profile
Chinese Name
呂洁敏
Biography
Jiemin Looi (Ph.D., University of Texas at Austin) is an assistant professor in the Department of Communication Studies at Hong Kong Baptist University. Her research examines how consumers perceive, interact with, and are persuaded by advertising technologies. Jiemin’s work is also contextually aligned with the strategic communication of science, health, environmental, and risk issues.
To date, she has received 6 research awards, 10 academic honors and merit-based fellowships, as well as 10 professional development awards. Jiemin has also published extensively in flagship and SSCI-indexed academic journals, such as Public Understanding of Science, Energy Policy, Energy Research & Social Science, and Environmental Communication.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Advertising, University of Texas at Austin
Award Date: 1 Aug 2023
Master, Communication Studies (Research), Nanyang Technological University
Award Date: 31 May 2019
Bachelor, Communication Studies (First Class Honors), Nanyang Technological University
Award Date: 30 Jun 2016
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Dive into the research topics where Jiemin LOOI is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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Personas with a purpose: Ethical implications of AI chatbots in public communication
LOOI, J. (CoPI), Shoenberger, H. (PI), Kim, E. (CoPI) & Stafford, M. (CoPI)
1/05/25 → 15/06/26
Project: Research project
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Disclosing Vulnerability on LinkedIn: Conditional Effects That Engender Perceptions of Vulnerability as Authentic or Performative
Lew, Z. & LOOI, J., Jun 2025.Research output: Contribution to conference › Conference paper › peer-review
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Do Virtual Influencers Really Persuade? A Meta-Analysis of Their Effectiveness
Kim, E. A., Kim, H. M., Kim, D., Hong, J.-W. & Looi, J., 26 Jul 2025.Research output: Contribution to conference › Conference paper › peer-review
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From Pixels to Persuasion: Assessing Authenticity and Credibility as Mechanisms of Virtual Influencer Marketing
Looi, J. & Kim, E. A., 25 Jul 2025.Research output: Contribution to conference › Conference paper › peer-review
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Integrating Frameworks in Human-Computer Interaction: A Meta-Analytic Comparison of Human and Virtual Influencers With Varying Levels of Anthropomorphism
LOOI, J., Chu, T. H. & LIU, D., Jun 2025.Research output: Contribution to conference › Conference paper › peer-review
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Non-fungible tokens as virtual influencers’ fan merchandise: Assessing the effects of human-likeness, follower count, and account verification
Looi, J., Kim, E. & Kahlor, L. A., 10 Jun 2025, (Accepted/In press) Influencing Across Cultures: The Role of Digital Influencers in Multicultural Communication.Research output: Chapter in book/report/conference proceeding › Chapter › peer-review
Activities
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International Journal of Advertising (Journal)
LOOI, J. (Reviewer)
8 Apr 2025 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Journal of Current Issues and Research in Advertising (Journal)
LOOI, J. (Reviewer)
1 Jan 2025 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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International Journal of Human-Computer Interaction (Journal)
LOOI, J. (Reviewer)
4 Jun 2024 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Journal of Interactive Advertising (Journal)
LOOI, J. (Reviewer)
27 Jun 2024 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Mass Communication and Society (Journal)
LOOI, J. (Reviewer)
6 Jun 2024 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)