Research output per year
Research output per year
Personal profile
Chinese Name
呂洁敏
Biography
Jiemin Looi (Ph.D., University of Texas at Austin) is an assistant professor in the Department of Communication Studies at Hong Kong Baptist University. Her research examines how consumers perceive, interact with, and are persuaded by advertising technologies. Jiemin’s work is also contextually aligned with the strategic communication of science, health, environmental, and risk issues.
To date, she has received 6 research awards, 10 academic honors and merit-based fellowships, as well as 10 professional development awards. Jiemin has also published extensively in flagship and SSCI-indexed academic journals, such as Public Understanding of Science, Energy Policy, Energy Research & Social Science, and Environmental Communication.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Advertising, The University of Texas at Austin
Award Date: 1 Aug 2023
Master, Communication Studies (Research), Nanyang Technology University
Award Date: 31 May 2019
Bachelor, Communication Studies (First Class Honors), Nanyang Technology University
Award Date: 30 Jun 2016
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Dive into the research topics where Jiemin LOOI is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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A Practical Guide for Social Media Research: Data Collection and Sentiment Analysis
Sussman, K., Looi, J. & Park, H., 23 Jun 2024.Research output: Contribution to conference › Conference paper › peer-review
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Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram
Looi, J. & Kahlor, L. A., Apr 2024, In: Journal of Interactive Advertising. 24, 2, p. 107-126 20 p.Research output: Contribution to journal › Journal article › peer-review
Open Access2 Citations (Scopus) -
Consumer perceptions of non-fungible tokens as virtual influencers’ fan merchandise
Looi, J. & Kahlor, L. A., 8 Aug 2024.Research output: Contribution to conference › Conference paper › peer-review
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Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch
Sussman, K., Looi, J. & Park, H., Aug 2024, In: Journal of Current Issues and Research in Advertising. 45, 3, p. 339-356 18 p.Research output: Contribution to journal › Journal article › peer-review
1 Citation (Scopus) -
Exploring virtual influencers’ popularization of non-fungible tokens: The roles of human-likeness and influencer tier congruence
Looi, J. & Kahlor, L. A., 21 Jun 2024.Research output: Contribution to conference › Conference paper › peer-review
Activities
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Journal of Interactive Advertising (Journal)
Jiemin LOOI (Reviewer)
27 Jun 2024 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Virtual greenfluencers: Redefining environmental communication with artificial intelligence and influencer marketing
Jiemin LOOI (Speaker)
Feb 2024Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
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International Journal of Human-Computer Interaction (Journal)
Jiemin LOOI (Reviewer)
4 Jun 2024 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Scientific Reports (Journal)
Jiemin LOOI (Reviewer)
28 May 2024 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)
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Mass Communication and Society (Journal)
Jiemin LOOI (Reviewer)
6 Jun 2024 → …Activity: Publication peer-review/editorial work › Editor/reviewer for publications (incl. CDCF T61 Journal Editor)