Research activity per year

Personal profile

Chinese Name



Jiemin Looi (Ph.D., University of Texas at Austin) is an assistant professor in the Department of Communication Studies at Hong Kong Baptist University. Her research examines how consumers perceive, interact with, and are persuaded by advertising technologies. Jiemin’s work is also contextually aligned with the strategic communication of science, health, environmental, and risk issues.

To date, she has received 6 research awards, 10 academic honors and merit-based fellowships, as well as 10 professional development awards. Jiemin has also published extensively in flagship and SSCI-indexed academic journals, such as Public Understanding of Science, Energy Policy, Energy Research & Social Science, and Environmental Communication.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 7 - Affordable and Clean Energy
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

PhD, Advertising, The University of Texas at Austin

Award Date: 1 Aug 2023

Master, Communication Studies (Research), Nanyang Technology University

Award Date: 31 May 2019

Bachelor, Communication Studies (First Class Honors), Nanyang Technology University

Award Date: 30 Jun 2016


Dive into the research topics where Jiemin LOOI is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years

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