Lennon L L TSANG

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Emaillennonhkbu.eduhk

Research activity per year

14 Journal article
7 Digital, visual or audio products
5 Chapter
2 Book or report
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14 results

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2024
Health information-seeking behavior and perceived information source credibility among middle-aged and older adults
Fan, F., Chan, K. & Tsang, L. L. L., 17 Jun 2024, In: Health and New Media Research. 8, 1, p. 82-88 7 p.
Research output: Contribution to journal › Journal article › peer-review

Open Access
File
36 Downloads (Pure)
2022
Revisiting contingency theory in regenerative social-mediated crisis: An investigation of Maxim’s and Yoshinoya in Hong Kong’s polarized context
Ao, S. H., Mak, A. K. Y. & Tsang, L., Nov 2022, In: Public Relations Review. 48, 4, 102227.
Research output: Contribution to journal › Journal article › peer-review
1 Citation (Scopus)
“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe
Terlutter, R., Diehl, S., Koinig, I., Chan, K. & Tsang, L., 25 Apr 2022, In: Journal of Advertising. 51, 1, p. 57-75 19 p.
Research output: Contribution to journal › Journal article › peer-review

Open Access
11 Citations (Scopus)
2021
Discipline-Based Communities of Practice: Life-Long Learning of Advertising and Public Relations Educators
Chan, K., Tsang, L. L. L., Lee, L., Lam, S. SK., Chan, R., Cheng, B. K. L., Fan, F., Huang, V., Ng, T., Wong, J. KK., Wong, M., Yeung, F. C. F., Zhan, M. & Li, Q., Jan 2021, In: Learning Communities Journal. 13, 1
Research output: Contribution to journal › Journal article › peer-review
2018
Public attitudes toward traditional Chinese medicine and how they affect medical treatment choices in Hong Kong
Chan, K. & Tsang, L., 9 Jul 2018, In: International Journal of Pharmaceutical and Healthcare Marketing. 12, 2, p. 113-125 13 p.
Research output: Contribution to journal › Journal article › peer-review

Open Access
File
13 Citations (Scopus)

1108 Downloads (Pure)
2017
Marketing bank services to youth in China
Chan, K., Tsang, L. & Chen, J., Aug 2017, In: Young Consumers. 18, 3, p. 278-289 12 p.
Research output: Contribution to journal › Journal article › peer-review

File
2 Citations (Scopus)

79 Downloads (Pure)
2015
Attitudes toward acupuncture in Hong Kong
Chan, K., Tsang, L. & Fung, T. K. F., 1 Jun 2015, In: International Journal of Pharmaceutical and Healthcare Marketing. 9, 2, p. 158-174 17 p.
Research output: Contribution to journal › Journal article › peer-review

Open Access
File
3 Citations (Scopus)

380 Downloads (Pure)
Consumers' attitudes toward advertising by traditional Chinese medicine practitioners
CHAN, K. K. W., TSANG, L. L. L. & Ma, Y., Jan 2015, In: Journal of Asian Pacific Communication. 25, 2, p. 305-322 18 p.
Research output: Contribution to journal › Journal article › peer-review

Open Access
File
3 Citations (Scopus)

67 Downloads (Pure)
2013
Consumers' attitudes toward advertising by medical professionals
Chan, K., Tsang, L. & Leung, V., 2013, In: Journal of Consumer Marketing. 30, 4, p. 328-334 7 p.
Research output: Contribution to journal › Journal article › peer-review

Open Access
File
6 Citations (Scopus)

67 Downloads (Pure)
Health information and advertising appeals in food commercials: A content analysis
Chan, K., Leung, V. & Tsang, L., Sept 2013, In: Journal of Nutritional Therapeutics. 2, 3, p. 137-144 8 p.
Research output: Contribution to journal › Journal article › peer-review

Open Access
File
46 Downloads (Pure)
財經公關如何為企業建立信譽
Translated title of the contribution: How financial public relations effort enhances corporate reputation陳家華 & 曾良倫, 11 Sept 2013, In: 傳媒透視. 9, p. 14-15 2 p.
Research output: Contribution to journal › Journal article

Open Access
2012
Attitudes toward advertising by lawyer's among Hong Kong consumers
Chan, K., Leung, V., Tsang, L. & Yip, T., 2012, In: Asian Journal of Business Research. 2, 2, p. 75-90 16 p.
Research output: Contribution to journal › Journal article › peer-review

Open Access
File
46 Downloads (Pure)
Using theory of planned behavior to predict healthy eating among Danish adolescents
Gr⊘nh⊘j, A., Bech-Larsen, T., Chan, K. & Tsang, L., 28 Dec 2012, In: Health Education. 113, 1, p. 4-17 14 p.
Research output: Contribution to journal › Journal article › peer-review

Open Access
File
59 Citations (Scopus)

23 Downloads (Pure)
2011
Promote healthy eating among adolescents: A Hong Kong study
Chan, K. & Tsang, L., Aug 2011, In: Journal of Consumer Marketing. 28, 5, p. 354-362 9 p.
Research output: Contribution to journal › Journal article › peer-review

Open Access
File
45 Citations (Scopus)

67 Downloads (Pure)

Lennon L L TSANG, Dr

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