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Collaborations and top research areas from the last five years
Research Output
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公共關係與危機傳訊實用手冊 (第二版)
Translated title of the contribution :A Practical Handbook for Public Relations and Crisis Communication (Second Edition) Research output: Book/Report › Book or report
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Health information-seeking behavior and perceived information source credibility among middle-aged and older adults
Fan, F., Chan, K. & Tsang, L. L. L., 30 Jun 2024, In: Health and New Media Research. 8, 1, p. 82-88 7 p.Research output: Contribution to journal › Journal article › peer-review
Open AccessFile213 Downloads (Pure) -
Multimedia Storytelling. Module 1: Overview of Multimedia Storytelling
Fung, M. S. K. (Editor), Cheng, K., Tsang, L. L. L. & Chen, Y., Sept 2023, 1st ed. Hong Kong: Hong Kong Baptist University. (Multimedia Storytelling Applied Learning Course Textbook)Research output: Book/Report › Book or report
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Experiential Learning of Digital Communication Initiatives for Audience Engagement and Measurement
Chan, K. & Tsang, L. L. L., Dec 2022, Studies on Teaching and Learning. Kwong, T., Wee, L.-H., Law, L. & Chong, K. (eds.). Hong Kong: Pearson Education Asia Limited, Vol. 5. p. 121-135 15 p.Research output: Chapter in book/report/conference proceeding › Chapter › peer-review
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Revisiting Contingency Theory in Regenerative Crisis on Social Media in a Polarized Context: An Investigation of Maxim’s and Yoshinoya during the Hong Kong Social Unrest
Ao, S., Wang, Z., Mak, A. K. Y. & Tsang, L. L. L., 29 May 2022.Research output: Contribution to conference › Conference paper › peer-review
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Discipline-based community of practice in advertising and public relations, ITLC Lilly Online Conference
CHAN, K. K. W. (Participant), FAN, F. (Participant), HUANG, V. (Participant), TSANG, L. L. L. (Participant), Chan, R. (Participant), Lee, L. (Participant), Lam, S.S.-K. (Participant), CHENG, B. K. L. (Participant), Ng, T. (Participant), Wong, J. (Participant), Wong, M. (Participant), YEUNG, F. C. F. (Participant), ZHAN, M. (Participant) & LI, Q. (Participant)
6 May 2021Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
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Community of practice: Teaching and learning of public relations and advertising (CoP - PRA)
CHAN, K. K. W. (Participant), TSANG, L. L. L. (Participant), Lee, L. W. Y. (Participant), Lam, S.S.-K. (Participant), CHENG, K. L. B. (Participant), FAN, F. (Participant), YEUNG, F. C. F. (Participant), Chan, R. (Participant), ZHAN, M. (Participant), Wong, J. (Participant), HUANG, L. (Participant), Ng, T. (Participant) & LI, Q. (Participant)
1 Feb 2020 → 31 Dec 2021Activity: Other activity › Other (not for CDCF T61)
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Producing teaching videos to enhance critical thinking: Teaching development projects in Hong Kong
CHAN, K. K. W. (Speaker) & TSANG, L. L. L. (Speaker)
7 Jul 2014 → 10 Jul 2014Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
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An exploratory study of consumers' attitudes toward advertising of legal professionals in Hong Kong
CHAN, K. K. W. (Speaker), LEUNG, V. S. Y. (Speaker) & TSANG, L. L. L. (Speaker)
28 May 2012 → 2 Jun 2012Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
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