Business & Economics
Celebrity
100%
China
88%
Celebrity Endorsement
68%
Endorsements
63%
Community Effects
27%
Materialism
25%
Markets in Transition
25%
Consumer Learning
24%
Capitalization
23%
Variety Seeking
22%
Consumer Sentiment
22%
Product Placement
22%
Internationalization
22%
Service Evaluation
22%
Cause-related Marketing
22%
Profiling
21%
Entertainment
21%
Self-image
21%
Information Overload
20%
Interpersonal Trust
20%
Social Capital
20%
Luxury Brands
20%
Path Model
20%
Guanxi
19%
Foreign Subsidiaries
19%
Attractiveness
19%
Market Uncertainty
19%
Marketing
19%
Online Communities
18%
Cohort
18%
World Trade Organization
17%
Social Institutions
17%
Credibility
17%
Placement
17%
Branding
16%
Word-of-mouth
16%
Distributor
15%
Subsidiary Performance
15%
Legitimacy
14%
Emerging Economies
14%
Transitional Economies
13%
Governance
13%
Emerging Markets
13%
Acceptance
13%
Electronic Commerce
13%
Drama
12%
Persuasion Knowledge Model
12%
Consumption Behavior
11%
Media Exposure
11%
Marketing Strategy
11%
Social Sciences
VIP
73%
China
54%
entertainment
34%
driver
25%
marketing
21%
fan
20%
internationalization
18%
internet community
17%
commerce
16%
sales
15%
WTO
15%
credibility
15%
social capital
14%
social media
14%
productivity
13%
firm
12%
video
12%
market
12%
electronics
11%
virtual community
9%
electronic business
9%
world economy
9%
beauty
9%
persuasion
8%
reflexivity
7%
interaction
7%
communications
6%
promotion
6%
time
5%
learning
5%
knowledge
5%
economic success
5%
economy
5%