Business & Economics
China
100%
Celebrity
95%
Celebrity Endorsement
65%
Endorsements
60%
Music
33%
Community Effects
26%
Materialism
24%
Advertising Agencies
24%
Markets in Transition
23%
Consumer Learning
23%
Capitalization
22%
Variety Seeking
21%
Consumer Sentiment
21%
Product Placement
21%
Internationalization
21%
Service Evaluation
21%
Cause-related Marketing
21%
Profiling
20%
Entertainment
20%
Self-image
20%
Information Overload
19%
Interpersonal Trust
19%
Social Capital
19%
Luxury Brands
19%
Path Model
19%
Unethical Behavior
18%
Guanxi
18%
Foreign Subsidiaries
18%
Attractiveness
18%
Market Uncertainty
18%
Marketing
18%
Online Communities
18%
Cohort
17%
Content Analysis
17%
Cross-national
17%
World Trade Organization
16%
Social Institutions
16%
Cost-benefit Analysis
16%
Credibility
16%
Placement
16%
Branding
16%
Replication
16%
Word-of-mouth
15%
Distributor
15%
Subsidiary Performance
14%
Language
14%
Legitimacy
13%
Emerging Economies
13%
Transitional Economies
13%
Governance
12%
Social Sciences
VIP
70%
China
61%
entertainment
33%
music
26%
advertising industry
25%
driver
24%
marketing
20%
fan
19%
cost-benefit analysis
18%
ethical concerns
18%
internationalization
17%
internet community
16%
commerce
15%
magazine
15%
sales
15%
WTO
15%
credibility
14%
social capital
13%
social media
13%
productivity
13%
firm
12%
video
11%
market
11%
electronics
11%
narrative
9%
stimulus
9%
virtual community
9%
electronic business
9%
world economy
8%
beauty
8%
persuasion
8%
reflexivity
7%
interaction
7%
Ethical Issues
7%
economy
6%
communications
6%
travel magazine
6%
event
5%
promotion
5%
time
5%
learning
5%
Canada
5%
knowledge
5%