Keyphrases
China
97%
Celebrity
43%
Celebrity Endorsement
25%
Advertising Research
21%
Brand Endorsement
15%
Entertainment
14%
Endorsement Effect
13%
Electronic Commerce
13%
Celebrity Fan
12%
Social Media
10%
Celebrity Brand
9%
TikTok
8%
Internationalization
8%
Materialism
7%
Product Placement
7%
Marketing Effect
7%
Marketing Strategy
6%
Community Social Capital
6%
Persuasion Knowledge Model
6%
Virtual Consumer
6%
Electronic WOM
6%
Consumer Learning
6%
Consumer Communities
6%
Enthusiasts
6%
Parasocial Relationships
6%
Social Institutions
6%
Fan Economy
6%
Relationship Market
6%
Unethical Behavior
6%
Advertising Agencies
6%
Contemporary Woman
6%
Relationship Stage
6%
Capitalization
6%
Consumer Sentiment
6%
Executive
6%
Brand Sales
6%
Video Effects
6%
Emerging Economies
6%
Alternative Attractiveness
6%
Self-image Congruence
6%
Multiple References
6%
Sustainable Marketing
6%
Female Readers
6%
Chinese Firms
6%
Host Market
6%
Marketing Analysis
6%
Media Exposure
6%
Cost-benefit Analysis
6%
Variety Seeking
6%
Generation Cohort
6%
Social Sciences
China
100%
Chinese
40%
Influencer
31%
Sales
15%
Globalization
13%
English
13%
Marketing Strategy
12%
Authors
10%
Product Placement
9%
Content Analysis
9%
Canada
6%
Cost Benefit Analysis
6%
Social Institution
6%
Transport
6%
Advertising Agency
6%
Information Overload
6%
Ethical Issue
6%
Tuition Fee
6%
World Trade Organization
6%
Emerging Market
6%
Luxury
6%
Youth
6%
Social Interaction
6%
Research Design
6%
Market in Transition
6%
Guanxi
6%
Self-Identity
6%
Self-Image
6%
Foreign Subsidiary
6%
Interpersonal Trust
6%
Social Capital
6%
Online Community
6%
Cause Related Marketing
6%
Transitional Society
5%
