Kineta Hung is a Professor of Communication. Her research interests have evolved from advertising copy strategy to a broad range of topics including celebrity endorsement, influencer marketing, communication engagement, and advertising and branding in China. Professor Hung is among the world’s top 25 researchers in advertising, as indicated in a recent study. Her works have appeared in Journal of Marketing, Journal of Advertising, Journal of International Business Studies, Journal of Advertising Research, and Journal of International Marketing. Professor Hung serves on the Editorial Boards of the Journal of Advertising (JA) and the International Journal of Advertising (IJA).

Professor Hung is a Featured Researcher as well as a member of the System Health Lab at the Hong Kong Baptist University. She is the recipient of several research awards including the Emerald Management Reviews Citations of Excellence as well as five major research grants from the Research Grant Council (RGC) and the Central Policy Unit. Professor Hung is an honorary professor at Communication University of China and a fellow at the Institute of Behavioral and Decision Science, Hong Kong University. She has given academic keynotes and executive talks on various branding topics in Hong Kong, China and overseas.

Celebrity Endorsement & Influencer Marketing
Advertising Imagery
Communication Engagement
Advertising & Branding in China