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Active
Marketing with Impure Altruism: When and Why Second Language Use Helps Cause-Related Marketing
LI, S. X. (PI) & CHAN, W. K. (CoI)
1/01/24 → 30/06/26
Project: Research project
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Sharing in Collaborative Consumption: A Paradox Perspective
CHAN, W. K. (PI)
1/01/23 → …
Project: Research project