Personal profile

Chinese Name



Kimmy Wa Chan, PhD, is a Professor of Marketing in Hong Kong Baptist University. Her research interests pertain to four major areas – including customer relationship management, customer participation and value co-creation, human-technology interaction, and organisational frontlines – that have generated significant theoretical and managerial contributions. Her work has been published in premier journals including Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Production and Operations Management, Journal of Retailing, Journal of Service Research, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Business Research, and Journal of Advertising, among others. Kimmy serves as a member of the Editorial Review Board of Journal of Marketing, Journal of Service Research, Cornell Hospitality Quarterly, and Asia Pacific Journal of Management, among others. She received emerald literati awards for excellence and outstanding reviewer awarded by Journal of Marketing. She is also prestigiously awarded as Marketing Science Institute’s Young Scholar.

Research Interests

Services Marketing, Customer Relationship Management 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure

Education/Academic qualification

-, PhD, Honorary Research Fellow, Contemporary Marketing Center, University of Hong Kong

1 Sept 2009 → …

Award Date: 1 Sept 2009

External positions

Advisory Board Member of Research Centre for ESG (CESG), the Hang Seng University of Hong Kong

2 Jun 202231 Aug 2024


Dive into the research topics where Wa Kimmy CHAN is active. Topic labels come from the works of this scholar.
  • 1 Similar Scholars

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or