Projects per year
Personal profile
Biography
Hong Kong Baptist University (August 2021 - Present)
Assistant Professor in Department of Communication Studies, School of Communication
Syracuse University (August 2019 – May 2020)
Adjunct Professor in Department of Public Relations, S.I. Newhouse School of Public Communications
Education
Syracuse University August 2017 – June 2021
Ph.D. in Mass Communication, S.I. Newhouse School of Public Communications
University of Minnesota, Twin Cities
Master of Arts in Mass Communication July 2017
Ewha Womans University, Seoul, South Korea
Master of Arts in Mass Communication and Journalism February 2013
Bachelor of Arts in Mass Communication and Journalism August 2007
Bachelor of Arts in Sociology (Double Major) August 2007
Chinese Name
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Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Keywords
- H Social Sciences (General)
- Public Relations
- Corporate Social Responsibility & Advocacy
- Corporate Communications
- Advocacy Communications
- Social Media Ethics
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Dive into the research topics where Keon Young PARK is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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Toward trust: The importance of algorithm transparency signaling in AI-assisted communication
PARK, K. Y. (PI) & Yoon, H. Y. (CoPI)
1/07/23 → 1/07/24
Project: Research project
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AI algorithm transparency, pipelines for trust not prisms: mitigating general negative attitudes and enhancing trust toward AI
Park, K. & Young Yoon, H., Dec 2025, In: Humanities and Social Sciences Communications. 12, 1, 13 p., 1160.Research output: Contribution to journal › Journal article › peer-review
Open Access3 Citations (Scopus) -
Bridging or Bonding? Exploring How Influencer Type and Trans-Parasocial Relationship Interactivity Drive Organizational Outcomes
Li, H. H., Park, K. & Shi, X., 9 Aug 2025.Research output: Contribution to conference › Conference paper › peer-review
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Employee Engagement with Corporate Social Responsibility (CSR) During the COVID-19 Pandemic: Ethical Judgments and the Path to Positive Word-of-Mouth
Park, K., Cheng, Y., Jiang, H. & Luo, Y., 4 Mar 2025, In: Journal of Public Relations Research. 37, 1-2, p. 54-74 21 p.Research output: Contribution to journal › Journal article › peer-review
4 Citations (Scopus) -
From National Pride to Brand Advocacy: How Social Media Communal Engagement Shapes the Relational Outcomes of Corporate Social Responsibility in Olympic Sponsorship
Yang, J. & Park, K., 7 Aug 2025.Research output: Contribution to conference › Conference paper › peer-review
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The impact of corporate social advocacy on employee trust and distrust: an empirical study of #StopAsianHate
Park, K., Asthana, S. & Nie, S., 2 Jan 2025, In: Corporate Communications. 30, 1, p. 8-30 23 p.Research output: Contribution to journal › Journal article › peer-review
2 Citations (Scopus)