Projects per year
Personal profile
Biography
Hong Kong Baptist University (August 2021 - Present)
Assistant Professor in Department of Communication Studies, School of Communication
Syracuse University (August 2019 – May 2020)
Adjunct Professor in Department of Public Relations, S.I. Newhouse School of Public Communications
Education
Syracuse University August 2017 – June 2021
Ph.D. in Mass Communication, S.I. Newhouse School of Public Communications
University of Minnesota, Twin Cities
Master of Arts in Mass Communication July 2017
Ewha Womans University, Seoul, South Korea
Master of Arts in Mass Communication and Journalism February 2013
Bachelor of Arts in Mass Communication and Journalism August 2007
Bachelor of Arts in Sociology (Double Major) August 2007
Chinese Name
******
Keywords
- H Social Sciences (General)
- Public Relations
- Corporate Social Responsibility & Advocacy
- Corporate Communications
- Advocacy Communications
- Social Media Ethics
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Dive into the research topics where Keon Young PARK is active. Topic labels come from the works of this scholar.
- 1 Similar Scholars
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Framing Responsibility: How Inclusive vs. Exclusive Corporate Social Advocacy (CSA) Shapes Public Legitimacy and Polarization Perceptions
PARK, K. Y. (PI), Manic, M. (CoPI) & Yang, J. (CoPI)
1/06/26 → 1/12/27
Project: Research project
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Toward trust: The importance of algorithm transparency signaling in AI-assisted communication
PARK, K. Y. (PI) & Yoon, H. Y. (CoPI)
1/07/23 → 1/07/24
Project: Research project
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Attributional Ambiguity in AI-Mediated Harm: How Perceived AI System Limitations Shape Forgiveness and Regulatory Demand
Park, K. & Yang, J., 25 Apr 2026, (E-pub ahead of print) In: Journal of Broadcasting and Electronic Media. p. 1-29 29 p.Research output: Contribution to journal › Journal article › peer-review
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Corporate Social Advocacy (CSA) and Emerging Technologies: Utilizing AI and Virtual Influencers for Authentic Engagement
Yang, J. & Park, K. Y., 5 Apr 2026, Strategic Communication for Corporate Social Advocacy. Lee, Y., Li, J.-Y. & Tao, W. (eds.). Palgrave Macmillan, p. 215-226 12 p.Research output: Chapter in book/report/conference proceeding › Chapter
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CSR fit with CEO image: Unpacking its influence on stakeholder engagement and authenticity perception
Park, K., 2 Jan 2026, In: Journal of Marketing Communications. 32, 1, p. 40-64 25 p.Research output: Contribution to journal › Journal article › peer-review
Open Access7 Citations (Scopus) -
From National Pride to Stakeholder Support: How Social Media Communal Engagement Shapes the Relational Outcomes of CSR in Olympic Sponsorship
Yang, J. & Park, K. Y., 25 Mar 2026, (E-pub ahead of print) In: International Journal of Business Communication. p. 1-29 29 p.Research output: Contribution to journal › Journal article › peer-review
Open Access -
AI algorithm transparency, pipelines for trust not prisms: mitigating general negative attitudes and enhancing trust toward AI
Park, K. & Young Yoon, H., Dec 2025, In: Humanities and Social Sciences Communications. 12, 1, 13 p., 1160.Research output: Contribution to journal › Journal article › peer-review
Open Access30 Citations (Scopus)
Activities
- 2 Event organized by HKBU
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Research Dialogue on Emerging Trends in Academic Publishing in Communication Research in the Age of Artificial Intelligence
PARK, K. Y. (Moderator), ZHONG, B. (Speaker) & Yang, S. U. (Speaker)
22 Apr 2026Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU
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Advancing Responsible AI Communication Scholarship: Bridging Research and Global Collaboration at a Symposium and Graduate Conference
PARK, K. Y. (Organiser), Huang, Y.-H. C. (Speaker), Jiang, H. (Speaker), Yang, S. U. (Speaker), Fu, K.-W. (Speaker), Lim, J. S. (Speaker), Bowman, N. (Speaker), Choi, Y. J. (Session chair) & Chuenterawong, P. (Session chair)
12 Aug 2025Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU