Kara K W CHAN

Emailkarachanhkbu.eduhk

Accepting PhD Students

PhD projects

public services advertising; active ageing; cross-cultural consumer studies; materialism; social inclusion; healthy eating; consumption culture; advertising strategy; online influencers; vocational education; education and training

Research activity per year

87 Event organized by non-HKBU units
22 Event organized by HKBU
2 Other (not for CDCF T61)
1 Other types of membership

1 - 50 out of 87 results
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Motivations and perceived challenges in participating in work-integrated learning as industry partners
CHAN, K. K. W. (Speaker) & ZHANG, J. (Participant)
14 May 2024 → 16 May 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

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Advertising creativity at the cross-roads: A cross-national comparisons between Hong Kong and Turkiye's advertising industries
Bilby, J. (Speaker), Sener, G. (Speaker), Ozturk, E. (Speaker), Sahin, S. (Speaker) & CHAN, K. K. W. (Participant)
27 Jun 2024 → 29 Jun 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Consumers’ self-identify and effectiveness of pet-friendly hotel advertisements in China
Han, X. (Speaker) & CHAN, K. K. W. (Speaker)
11 Nov 2024 → 14 Nov 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Destination marketing: A study of adventure tourism
Yu, M. (Participant), Liu, F. (Speaker), CHAN, K. K. W. (Participant), LI, Q. (Participant) & He, C. (Participant)
2 Dec 2024 → 4 Dec 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Capacity building in research-informed teaching and learning through a community of practice
CHAN, K. K. W. (Speaker) & GUERRA, A. D. (Speaker)
4 Dec 2024 → 5 Dec 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Characteristics of social media posts of influencers that encourage audience engagement
CHAN, K. K. W. (Speaker)
11 Dec 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Enhancing Experiential Learning in Creative and Media Training: The Impact of Study Tours on Secondary School Students' Knowledge, Attitudes, and Personal Growth in Hong Kong
FUNG, M. S. K. (Speaker), CHAN, K. K. W. (Participant) & TSE, M. (Participant)
14 May 2024 → 16 May 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Assessment framework for a tripartite collaborative model in creative education: The Hong Kong experience
FUNG, M. S. K. (Speaker) & CHAN, K. K. W. (Speaker)
4 Dec 2024 → 5 Dec 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Designing and implementing a mobile health intervention to encurage active aging among new retirees in Hong Kong
CHAN, K. K. W. (Speaker)
21 May 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Developing and marketing mobile health applications for low-income working adults
CHAN, K. K. W. (Speaker) & ZHUO, Y. (Participant)
11 Nov 2024 → 14 Nov 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Partnership with a media company in developing a course-based research project for measuring audience engagement
CHAN, K. K. W. (Speaker)
4 Dec 2024 → 5 Dec 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Mobile application for health management among low-income working adults
CHAN, K. K. W. (Organiser)
14 Mar 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Special UGC Grant for Strategic Development of Virtual Teaching and Learning
CHAN, K. K. W. (Participant)
24 Jun 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Roundtable: Reflecting on the field of child and teen consumption studies
CHAN, K. K. W. (Plenary/keynote speaker)
16 Oct 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Advertising creativity at the cross-roads: A cross-national comparison between Hong Kong and Türkiye’s advertising
Bilby, J. (Speaker), Sener, G. (Speaker), Ozturk, E. (Speaker), Sahin, S. (Organiser) & CHAN, K. K. W. (Participant)
27 Jun 2024 → 29 Jun 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
A discourse analysis of YouTube videos of a key opinion leader (KOL) of toys in China: The case of Xiaoling Toy
CHAN, K. K. W. (Speaker) & Bai, L. (Participant)
16 Oct 2024 → 18 Oct 2024
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Awareness and attitudes toward Out-of-Home advertising in Hong Kong
CHAN, K. K. W. (Speaker)
4 Sept 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
How older consumers perceive advertisements with celebrity and KOL engagement
CHAN, K. K. W. (Speaker), WANG, Y. (Participant) & Fan, F. (Participant)
20 Oct 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
The influence of family values and Christian beliefs on perception of offensive ads
CHAN, K. K. W. (Speaker) & Chan, P. S. (Participant)
11 Jul 2023 → 14 Jul 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Exploring the communication effects of feminist advertising among different audience groups: A focus group study
Luo, F. (Speaker) & CHAN, K. K. W. (Speaker)
15 Jul 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
A critical discourse analysis study of promotion of vocational education in Hong Kong
CHAN, K. K. W. (Speaker) & ZHANG, J. (Participant)
22 Dec 2023 → 24 Dec 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
A content analysis of gender portrayal of TV commercials broadcast in the children’s TV channel in China
CHAN, K. K. W. (Organiser) & Zhang, X. (Participant)
22 Dec 2023 → 24 Dec 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Curriculum design of a Higher Diploma in Art Tech program: The Hong Kong experience
CHAN, K. K. W. (Participant), FUNG, M. S. K. (Speaker) & LAU, J. (Participant)
6 Mar 2023 → 8 Mar 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Representation of Older People in Subway Advertising in Hong Kong: A Content Analysis
CHAN, K. K. W. (Speaker) & Wang, R. (Participant)
10 Oct 2023 → 13 Oct 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Workshop on VTL Inter-institutional Collaborative Activities (IICA) Projects Part III
CHAN, K. K. W. (Moderator)
6 Jun 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Perceived Oﬀensive Advertising in China: A National Study
Yu, M. (Speaker), CHAN, K. K. W. (Participant), Terlutter, R. (Participant), Diehl, S. (Participant) & Koinig, I. (Participant)
10 Oct 2023 → 13 Oct 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
The thrill is gone: Practitioner views of creativity in Hong Kong’s advertising industry
Bilby, J. (Speaker) & CHAN, K. K. W. (Participant)
29 Jun 2023 → 1 Jul 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Extending the regulatory fit model to measure effectiveness of social communication strategies
CHAN, K. K. W. (Plenary/keynote speaker)
24 Mar 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Develop and Implement a virtual course-based research project with an international partner
CHAN, K. K. W. (Speaker) & Idris, I. (Others)
22 Jun 2023 → 23 Jun 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
How older consumers perceive ads with celebrity and KOL engagement
CHAN, K. K. W. (Speaker), WANG, Y. (Participant) & Fan, F. (Participant)
19 Oct 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
How the Hong Kong Government promotes social inclusion through public services ads
CHAN, K. K. W. (Speaker) & LEE, L. W. Y. (Speaker)
11 Jul 2023 → 14 Jul 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Curriculum design and assessment of a multimedia storytelling course for nurturing creativity among secondary school students in Hong Kong
FUNG, M. S. K. (Speaker), CHAN, K. K. W. (Participant), TSE, M. M. (Participant) & LAU, J. (Participant)
6 Mar 2023 → 8 Mar 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
A bootcamp as an intensive active learning opportunity for nurturing creative talents
CHAN, K. K. W. (Speaker), FUNG, M. S. K. (Speaker) & LAU, J. (Speaker)
25 May 2023 → 26 May 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Designing an Applied Learning course on information and communications technology for high school students
CHAN, K. K. W. (Organiser), SERBAN, F. C. (Organiser), TSE, M. M. (Organiser) & HO, A. (Organiser)
17 May 2023 → 19 May 2023
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
CLAP-TECH and P-TECH: A Dialogue between the East and the West International Symposium
CHAN, K. K. W. (Participant)
6 Jul 2022
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Research-informed teaching and learning
CHAN, K. K. W. (Speaker)
21 Oct 2022
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Journal writing workshop
CHAN, K. K. W. (Speaker)
26 Mar 2022
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Implement course-based research in a General Education Capstone course "Children as consumers"
CHAN, K. K. W. (Speaker)
23 Jun 2022 → 29 Jun 2022
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

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How do children aged 10-12 perceive online videos with commercial contents?
CHAN, K. K. W. (Speaker)
9 Mar 2022
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Advertising and ideal gender image among adolescents in China
CHAN, K. K. W. (Speaker)
15 Nov 2022
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Segmentation of Malaysian girls by gender roles and its influence on shopping orientations
CHAN, K. K. W. (Organiser) & Tan, S. Z. (Speaker)
7 Dec 2022 → 9 Dec 2022
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Active learning and course-based research
CHAN, K. K. W. (Speaker)
11 Nov 2022 → 13 Nov 2022
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Analysis of Public Service Advertisements (PSAs) in Mainland China
WANG, Y. (Speaker) & CHAN, K. K. W. (Participant)
27 Jul 2022 → 30 Jul 2022
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Research-informed teaching and learning
CHAN, K. K. W. (Speaker)
21 Oct 2022
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Building the capacity of research-informed teaching and learning in the business, communication, and social science disciplines: The Hong Kong experience
CHAN, K. K. W. (Speaker), SIU, N. Y. M. (Speaker) & LAI, G. W. F. (Speaker)
8 Nov 2022
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

File
Older consumers’ perceptions of advertising with celebrity and online influencer endorsement in China. 2021 China Marketing International Conference
WANG, Y. (Participant), CHAN, K. K. W. (Participant) & FAN, F. (Participant)
12 Aug 2021 → 15 Aug 2021
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Research-teaching nexus: Did children understand online influencers as a form of advertising?
CHAN, K. K. W. (Speaker)
8 Oct 2021
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Young consumers and their favorite shops: A research teaching nexus
CHAN, K. K. W. (Speaker)
3 Dec 2021
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
2021 Academy of International Business Asia Pacific Regional Conference
CHAN, K. K. W. (Participant) & LI, Q. (Participant)
8 Dec 2021 → 10 Dec 2021
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units
Discipline-based community of practice in advertising and public relations, ITLC Lilly Online Conference
CHAN, K. K. W. (Participant), FAN, F. (Participant), HUANG, V. (Participant), TSANG, L. L. L. (Participant), Chan, R. (Participant), Lee, L. (Participant), Lam, S.S.-K. (Participant), CHENG, B. K. L. (Participant), Ng, T. (Participant), Wong, J. (Participant), Wong, M. (Participant), YEUNG, F. C. F. (Participant), ZHAN, M. (Participant) & LI, Q. (Participant)
6 May 2021
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Kara K W CHAN, Prof

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