Kara K W CHAN, Prof

Professor and Associate Dean (Teaching and Learning)

Accepting PhD Students

PhD projects

public services advertising; active ageing; cross-cultural consumer studies; materialism; social inclusion; healthy eating; consumption culture; advertising strategy; online influencers; vocational education; education and training

1995 …2024

Research activity per year

Personal profile

Chinese Name


Research Interests

consumer psychology; advertising literacy; cross-cultural communication studies; social inclusion; health communication; media effects


Dr. Kara Chan (PhD in psychology; City University of Hong Kong) worked in the advertising profession and as a statistician for the Hong Kong Government before she joined the academia. Her research areas include advertising and children/youth, as well as cross cultural consumer studies. She is the editor-in-chief of Young Consumers. She has published eight books as well as over 170 journal articles and book chapters. She was a Fulbright Scholar at Bradley University. Her journal articles won five Emerald Literati Network Awards for Excellence. She received Outstanding Performance in Scholarly Work at Hong Kong Baptist University in 2006 and 2014 and a Knowledge Transfer Award in 2016. She was the recipient of President’s Award of Outstanding Performance in Research Supervision in 2018, General Education Teaching Award 2020/21, the Finalist for the 2020 University Grants Committee Teaching Award, and the Grand Prize of the International Contest on Blended Teaching and Learning in 2021. She served as the editor-in-chief of Young Consumers in 2020-21.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Taught Post-Graduate, Rockbridge Seminary

1 May 201623 Apr 2018

Award Date: 23 Apr 2018

PhD, City University of Hong Kong

Award Date: 18 Nov 1997

Master, The University of Hong Kong

Award Date: 4 Dec 1989

MPhil, Chinese University of Hong Kong

Award Date: 18 Oct 1984

Bachelor, The University of Hong Kong

Award Date: 20 Nov 1982

External positions

Professor, Shanghai University

1 Mar 202231 Dec 2022


  • H Social Sciences (General)
  • Communication
  • teaching pedagogy
  • advertising
  • BF Psychology


Dive into the research topics where Kara K W CHAN is active. Topic labels come from the works of this scholar.
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Collaborations and top research areas from the last five years

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